MODintelechy is a data-driven B2B Sales Operations & Enablement consultancy focused on empowering our clients to achieve their goals. We accomplish this by helping our clients in three distinct areas: people, processes, and technology.
The Marketing Operations Manager will play a crucial role in supporting our clients with program automation & analysis, lead management, and process improvements. You will be responsible for building and managing data-driven customer journeys, scalable processes, reliable technology infrastructure, and helping our clients achieve their business objectives.
The ideal candidate:
Is a self-starter who love problem-solving and working with systems
Is a strategic thinker that can connect stakeholder input and program insights into marketing technology solutions while thinking holistically about the end-to-end experience
Has a healthy blend of deep technical knowledge with customer-focused mindset and empathy
Responsibilities:
Oversee program buildout from creation to analysis/reporting, to optimization
Support setup of audiences and segmentations
Maintain lead lifecycle, routing, and scoring; monitor the closed-loop process to continuously improve lead quality and a seamless handoff to Sales.
Execution of marketing best practices, including configuration and maintenance of campaign and nurture workflows, program builds, and associated reporting metrics
Assist with technical feasibility, implementation approach, deployment strategies, and QA efforts.
Collaborate with the Solutions Architect to translate business requirements into technical requirements
Evaluate and optimize programs based on business objectives and performance analytics
Ensure marketing data is being properly collected and utilized across our clients’ marketing tech stack
Qualifications:
3+ years of experience in a marketing operations role, ideally as a manager in an enterprise B2B organization
3+ years of hands-on experience across the general enterprise martech landscape (Salesforce CRM, Marketing Cloud, Marketo, Pardot, CDPs (Customer Data Platforms), ABM platforms, data warehouses, etc.)
3+ years of experience managing and defining program insights and analytics e.g., full-funnel view, campaign/program effectiveness, collaborating with sales and sales operations, overall business performance, database hygiene, and more
Experience in partnering with Sales Operations on lead scoring optimization and lead distribution methodology to ensure quality leads flow to sales for further qualification and increased conversion rates
Strong analytical skills to create marketing dashboards and reports that accurately communicate marketing effectiveness and impact, as well as areas of opportunity
Strong analytical background, experienced with database management, data hygiene, and working with disparate sets of data
Up to 20% travel may be required by client, and business development needs
This role will be based in Austin, TX. Relocation is not provided.
Job Type: Full-time
Pay: $90,000.00 - $100,000.00 per year
Benefits:
401(k)
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Experience:
hands on martech: 3 years (Required)
marketing operations: 3 years (Required)
Work Location: In person