MODintelechy

Marketing Operations & Technology Manager - MODintelechy - Austin, TX

Austin, TX, US

$100k/year
over 2 years ago
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Summary

MODintelechy is a data-driven B2B Sales Operations & Enablement consultancy focused on empowering our clients to achieve their goals. We accomplish this by helping our clients in three distinct areas: people, processes, and technology. The Marketing Operations Manager will play a crucial role in supporting our clients with program automation & analysis, lead management, and process improvements. You will be responsible for building and managing data-driven customer journeys, scalable processes, reliable technology infrastructure, and helping our clients achieve their business objectives. The ideal candidate: Is a self-starter who love problem-solving and working with systems Is a strategic thinker that can connect stakeholder input and program insights into marketing technology solutions while thinking holistically about the end-to-end experience Has a healthy blend of deep technical knowledge with customer-focused mindset and empathy Responsibilities: Oversee program buildout from creation to analysis/reporting, to optimization Support setup of audiences and segmentations Maintain lead lifecycle, routing, and scoring; monitor the closed-loop process to continuously improve lead quality and a seamless handoff to Sales. Execution of marketing best practices, including configuration and maintenance of campaign and nurture workflows, program builds, and associated reporting metrics Assist with technical feasibility, implementation approach, deployment strategies, and QA efforts. Collaborate with the Solutions Architect to translate business requirements into technical requirements Evaluate and optimize programs based on business objectives and performance analytics Ensure marketing data is being properly collected and utilized across our clients’ marketing tech stack Qualifications: 3+ years of experience in a marketing operations role, ideally as a manager in an enterprise B2B organization 3+ years of hands-on experience across the general enterprise martech landscape (Salesforce CRM, Marketing Cloud, Marketo, Pardot, CDPs (Customer Data Platforms), ABM platforms, data warehouses, etc.) 3+ years of experience managing and defining program insights and analytics e.g., full-funnel view, campaign/program effectiveness, collaborating with sales and sales operations, overall business performance, database hygiene, and more Experience in partnering with Sales Operations on lead scoring optimization and lead distribution methodology to ensure quality leads flow to sales for further qualification and increased conversion rates Strong analytical skills to create marketing dashboards and reports that accurately communicate marketing effectiveness and impact, as well as areas of opportunity Strong analytical background, experienced with database management, data hygiene, and working with disparate sets of data Up to 20% travel may be required by client, and business development needs This role will be based in Austin, TX. Relocation is not provided. Job Type: Full-time Pay: $90,000.00 - $100,000.00 per year Benefits: 401(k) Health insurance Paid time off Vision insurance Schedule: Monday to Friday Experience: hands on martech: 3 years (Required) marketing operations: 3 years (Required) Work Location: In person

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