Marketing Manager

📍 Location: Windsor, ON (Hybrid or On-site preferred)

🕒 Full-Time

🟢 Start Date: ASAP

About Cedar Valley:

Cedar Valley is a proudly Canadian snack brand on a mission to bring authentic style pita chips to families across North America. From humble beginnings — making pita chips in our home kitchen — to becoming a national brand on shelves at Costco, Whole Foods, and over 2,000 stores, we’ve grown fast. We manufacture everything in-house, use 100% coconut oil (never seed oils), and are inspired by our Lebanese roots.

As our first-ever Marketing Manager, you will own and lead everything related to marketing, branding, and communication. From shaping strategy and planning campaigns to writing copy and launching content — you’ll be the brand’s voice, storyteller, and creative engine.

What You’ll Do

Marketing Strategy & Leadership

• Build and own our marketing roadmap, aligned with brand and sales goals
• Define and refine our brand positioning, values, and key messaging
• Set KPIs and lead monthly reporting on performance and ROI
• Act as the internal marketing voice across departments and leadership
• Perform consumer studies and develop action plans based on market findings

Brand & Creative

• Ensure consistency across all brand touchpoints — packaging, website, digital, retail, events
• Manage and evolve brand guidelines, tone of voice, and visual identity
• Coordinate and direct freelancers or agencies (graphic design, photo/video, PR, etc.)

Retail & Trade Marketing

• Develop and manage sell sheets, POS materials, display mockups, and planograms
• Collaborate with the sales team on regional activations, Costco roadshows, and launch kits
• Support demos and in-store marketing programs, and liaise with brokers on marketing needs
• Travel to retailer meetings as needed to support the sales team and ensure retailer needs are met

Digital, Content & Community

• Create social media marketing and influencer partnership strategies to grow brand awareness and support retail launches
• Own and manage content calendar for social media, email (Klaviyo), and website (Shopify)
• Write copy, coordinate visuals, and post across all digital platforms via agency partners
• Build our community — run influencer programs, giveaways, sampling campaigns
• Update and optimize website content and pages as needed

Performance & Growth Marketing

• Launch and manage paid ads (or coordinate with agency) across Meta, Google, etc.
• Track performance metrics (engagement, CTR, sales lift, CAC, etc.) and optimize
• A/B test creative, landing pages, and offers to improve digital ROI

What You Bring

• 4–7 years of experience in CPG marketing or brand building
• Experience building or managing a brand across retail and digital environments
• Excellent copywriting and storytelling abilities — from IG captions to sell sheets
• Comfortable being hands-on and owning projects from start to finish
• Familiarity with Shopify, Email Marketing, Canva, Meta Ads, and retail promotions
• Entrepreneurial mindset — able to work independently, solve problems, and take initiative

Why Join Cedar Valley

• Shape the voice of a growing brand with purpose and values
• Autonomy to lead all marketing decisions and grow into a leadership role
• Work directly with the founding team and help write the next chapter of our growth
• Enjoy a flexible work environment with room for creativity and innovation
• Opportunity to grow the department and build your own team as we scale