Digital Marketing Manager

Description

Join the best game in town!

You already know that MotorCity is a great place to play. Now you can join the team that makes this a great place to work, too!

We're seeking a Digital Marketing Manager to join our team. In this role, you'll manage digital, social, and all new media initiatives including website strategies and content updates, email initiatives, social media channels, and text and mobile communication initiatives.

Additionally, You'll

• Manage website performance including key word use, search engine optimization, and overall site visit and usage utilizing a range of techniques such as paid search, SEO, and PPC.
• Devise strategies to drive online traffic to the company website and mobile application.
• Track conversion rates and make improvements to the website and mobile application.
• Develop and manage digital marketing campaigns.
• Improve the usability, design, content, and conversion of the company website.
• Evaluate customer research, market conditions, and competitor data.
• Review and recommend new technologies and keep the company at the forefront of developments in digital marketing.
• Manage analytical evaluations and recommendations across all platforms.
• Assist in formulating and tracking digital marketing budgets.
• Create and maintain close partnerships with advertising and creative development for consistent representation of the MotorCity brand through all communication streams.
• Ensure that the company's policies, goals, and objectives are being adhered to by staff and that employees are managed in the best interest of the company.
• Perform additional duties as assigned.
  
  

What We Offer

MotorCity Casino Hotel offers competitive wages, excellent medical, dental, and vision benefits, a generous 401(k) program, and childcare reimbursement. You’ll enjoy complimentary meals during your shift, vacation time, and you’re paid weekly. Plus, there’s free on-site parking, exclusive associate discounts, tuition reimbursement, and more. And as a MotorCity Casino Hotel associate, you’ll find exciting opportunities for professional growth and advancement.

As an active community partner, MotorCity Casino Hotel is dedicated to the city of Detroit. Our associates, management, and ownership contribute to the metro-Detroit community through several local programs that have a positive impact on the lives of the people in our city. Our Helping Hands committee, a dynamic group of associate volunteers established in 2003, is the driving force behind many of the philanthropic initiatives that help us make a difference in our community.

Requirements

• Working knowledge of HTML and CSS.
• Five years of consumer online marketing and end-to-end website or related project management experience, including site architecture, requirements documentation, business rules, QA, and on-time implementation (or an alternative deemed appropriate).
• Bachelor's Degree or equivalent experience.
• Ability to manage multiple critical, time-sensitive projects in a fast-paced environment.
• Outstanding verbal and written communication skills.
• Organized, self-directed, and detail-oriented with great attention to accuracy.