Hahalolo is a startup in the social networking mobile app in Vietnam, the company is developing an "all-in-one" Soctrip super-app. Soctrip is a travel social network mobile app that combines providing online travel services and e-commerce platform. Soctrip has owned and developed a diverse ecosystem such as: tours, airline tickets, hotels, food service and online shopping.

Over the past 8 years of establishment and development, the social network Soctrip has increasingly understood the tourism market, providing diverse solutions for businesses in tourism, hotels, restaurants, etc. Now, Hahalolo has offices in the US, India and is on the path of continuous expansion.

With a strategic vision of being the world's first pioneering integrated travel social network development company, Soctrip is always looking for passionate partners with the mission of bringing global users new and exciting experiences, creating a healthy potential playground and meeting all the needs of life.

Key Responsibilities:

• Strategic Marketing Leadership: Develop and execute an integrated marketing strategy that drives brand awareness, drives growth and maximizes user value across the online travel and e-commerce verticals in Vietnam
• Brand Positioning & Storytelling: Own and shape the brand narrative to differentiate the super app as a leader in convenience and quality across the markets it serves. Create compelling messaging tailored to each segment.
• User Acquisition and Growth: Develop creative, multi-channel acquisition strategies to reach target audiences, leveraging digital marketing, influencer partnerships, SEO and app marketing (e.g. ASO).
• Performance Monitoring and Optimization: Define and monitor KPIs and OKRs to track campaign effectiveness, adjusting strategies as needed based on performance insights and market trends.
• Market Analysis and Trend Detection: Monitor industry trends, competitor activity and changing consumer behavior to identify opportunities and adjust strategies accordingly.
• Team Leadership and Development: Build, mentor and lead a high-performing marketing team, fostering a culture of collaboration, innovation and continuous improvement.
• Budget Management: Monitor and allocate marketing budgets effectively, ensuring maximum ROI/ROAS across all campaigns and channels.
• Cross-functional Collaboration: Work closely with product, operations and data teams to ensure alignment on goals, share insights and integrate marketing strategies with product roadmaps.

Job requirements:

• Bachelor's or Master's degree in Marketing, Business or related field.
• At least 12-15 years of experience in marketing with a strong track record of growth in online travel, e-commerce.
• Proven experience in digital and performance marketing, branding and multi-channel campaign management.
• Strong analytical skills with a data-driven approach to decision making;
• Leadership and team building skills, especially with experience managing and scaling a marketing team.
• Fluent in English is a must
• In-depth understanding of user behavior in the mobile application environment, especially in the online travel and online shopping sectors.
• Familiarity with CRM, digital marketing analytics and user segmentation tools.

Benefits:

• Salary: Competitive, performance-based bonus.
• Benefits: Full insurance and other benefits according to company regulations.
• Development opportunities: Participate in large tourism service development projects and receive additional training in management and business strategy.

Working place: Ung Van Khiem, Binh Thanh, HCMC

Working time: Mon to Fri - 8:30am to 5:30pm

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