Marketing Coordinator

Narsee Monjee Institute of Management Studies (NMIMS), one of India's top-ranking Universities, seeks a proactive and media-savvy Press Relations Executive to join our dynamic marketing team at the Mumbai campus.

In this strategic role, you will manage the University's media relations, work closely with the PR agency team to develop compelling press materials and enhance the University's reputation across various stakeholder groups. You will collaborate with different Schools and Campuses to communicate NMIMS achievements, initiatives, and thought leadership to external audiences while working closely with media outlets to secure valuable coverage that aligns with the University's positioning and objectives.

Duties & Responsibilities:

1. Develop and implement comprehensive press relations strategies to enhance NMIMS University's reputation and visibility across print, electronic, and digital media channels.
2. Build strong relationships with journalists, editors, and media houses relevant to the education sector and other key focus areas.
3. Work closely with the PR agency to create compelling press releases, media kits, statements, and other communication materials that effectively convey the University's achievements, initiatives, and expertise.
4. Coordinate media interviews, press conferences, and briefings for University leadership and expert faculty members.
5. Monitor media coverage and analyse press mentions to evaluate the effectiveness of the PR agency and adjust strategies accordingly.
6. Collaborate with internal departments to identify newsworthy stories and position NMIMS University faculty as thought leaders in their respective fields.
7. Manage PR crises by developing appropriate response strategies and coordinating stakeholder communications
8. Track industry trends and competitor activities to identify PR opportunities and threats.

Qualification and Work Experience:

1. Bachelor's or Master's degree in Public Relations, Communications, Journalism, or related field from a recognised university.

2. 3 to 5 years of experience in PR, corporate communications, or journalism.

3. Demonstrated success in securing positive media coverage and managing media relationships.

4. Experience working in a complex/matrix organisational structure is highly preferred.

Skills & Abilities:

Hard Skills:

1.Media Relations: Strong understanding of the media landscape and proven ability to secure positive coverage across various platforms.

2.Content Development: Excellent writing skills with the ability to craft compelling press releases, statements, and media pitches. The ability to communicate in multiple languages will be an added advantage.

3.Crisis Communications: Experience in managing sensitive issues and developing appropriate response strategies.

4.Digital PR: Understanding digital PR strategies and integration with traditional media relations.

Soft Skills:

1.Communication: Exceptional written and verbal communication skills with the ability to articulate complex information clearly and persuasively.

2.Relationship Building: Strong interpersonal skills to develop and maintain relationships with media representatives and internal stakeholders.

3.Strategic Thinking: Ability to think strategically and align PR initiatives with the University's objectives.

4.Problem-solving: Quick thinking and adaptability to handle unexpected PR challenges effectively.

5.Time Management: Excellent organisational skills to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.