Marketing Analyst

Job Overview:

We are seeking a Marketing Technologist/Analyst to support digital marketing initiatives, optimize paid advertising efforts, and enhance web performance. This role requires a tech-savvy marketer with strong analytical skills who can manage and optimize HubSpot, refresh web pages, conduct A/B testing, and provide insights on paid advertising performance.

Key Responsibilities:

• Web & Reporting: Build, optimize, and maintain web pages and dashboards to track marketing performance.
• Paid Advertising: Analyze and provide insights on paid ad performance across platforms (Google Ads, Meta, LinkedIn, etc.), optimizing campaigns for better ROI.
• HubSpot Management: Refresh and update landing pages, workflows, and automation processes in HubSpot.
• A/B Testing: Develop and execute A/B tests on landing pages and ads to enhance conversion rates.
• Cross-Channel Insights: Provide data-driven recommendations on multi-channel paid ad strategies to improve campaign performance.

Requirements:

• 5+ years of experience in digital marketing, marketing technology, or marketing analytics.
• Proficiency in HubSpot for managing landing pages, automation, and reporting.
• Experience with paid advertising (Google Ads, Meta Ads, LinkedIn, etc.) and performance analysis.
• Strong understanding of A/B testing methodologies and web optimization.
• Experienced working with US Based clients and willing to work in PST/CST hours Strong analytical skills with experience using marketing data to drive insights and recommendations.

Preferred Qualifications:

• Experience with Google Analytics, Looker, or other reporting tools.
• Familiarity with basic HTML, CSS, or JavaScript for web updates.
• Knowledge of SEO/Paid Ads best practices to enhance web performance.