该职位来源于猎聘 Job Summary: We are seeking a strategic and data-driven Program Manager to monitor competitive dynamics, uncover customer insights, track market trends, and maintain a cutting-edge market intelligence platform. This role will empower the Business Strategy Office with actionable insights to drive decision-making, identify growth opportunities, and mitigate risks.

Roles & Responsibilities

• Competitive Dynamics Analysis
• Design and implement market intelligence processes. Monitor and analyze competitors’ strategies, product launches, pricing, and market positioning using tools like SWOT etc.
• Develop competitor dashboards and alerts to track real-time shifts in market share or tactics.
• Customer Insights Generation
• Develop methodologies to gather customer data
• Collect and analyze CRM data, surveys, and social listening tools to identify customer behavior trends, pain points, and unmet needs.
• Create customer segmentation models and journey maps to inform product and marketing strategies.
• Market Trends Monitoring
• Conduct primary competitor research (pricing, product roadmaps, marketing tactics)
• Track industry trends, regulatory changes, and emerging technologies
• Produce regular reports with actionable recommendations for management.
• Market Intelligence Platform Development
• Research, select, and deploy a centralized market intelligence platform (e.g., Power BI, Tableau, custom solutions) to aggregate and visualize data
• Maintain and enhance this platform.
• Integrate AI tools to automate insights generation and predictive analytics.
• Collaboration & Stakeholder Support
• Provide shared market intelligence service for department
• Partner with cross-functional teams (Central Engineering, Process Engineering, Manufacturing etc.) to align strategies with market insights.
• Deliver strategic briefings and workshops to top management.
• Continuous Improvement
• Ensure data accuracy, security, and compliance with governance protocols.
• Solicit user feedback to refine platform features and analytical methodologies.
  
  

Requirements

Education:

• Bachelor’s or above degree in
  
  

Marketing, Business, Economics, Data Science, or related field.

• MBA or advanced certification (e.g., Certified Competitive Intelligence Professional) is a plus.