Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Accountable for the leadership, development and implementation of an assigned new growth opportunity that will result in the offering of a new strategic product or service, or portfolio of products & services to the market.

Responsibilities:

• Activities related to the analysis of market opportunity, market and customer development, market introduction and initial development and production of the new product or service. This position plays a critical role in establishing the position of the new product/service in the market, including ensuring the acceptance internally and delivering on customer satisfaction.
• This position includes introduction of the product/service to specific markets within a prescribed period of time while achieving identified cost targets and meeting established market requirements.
• The grade level and reporting line is contingent upon the size, scope and complexity of the program.
  
  

Degree Requirement

Degree or equivalent experience desired

Skill Descriptors:

Business Analysis: Knowledge of business analysis and the set of tasks, techniques and tools required to identify business needs; ability to recommend solutions that deliver value to stakeholders.

Level Working Knowledge:

• Analyzes the value of a business and its functions through the value estimation of assets.
• Applies the prerequisites to a project before starting the business analysis process.
• Collaborates with stakeholders, development teams, testing teams, etc., to deliver business solutions.
• Documents the business case to justify the requirements of time and resources of a project.
• Utilizes diverse analysis tools and methodologies to group different business activities based on shared characteristics or similarities.
  
  

Business Acumen: Knowledge of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.

Level Working Knowledge:

• Comments on the organization's business model and financial goals.
• Communicates key considerations for business decision making process.
• Cites examples of types of information needed to make sound business decisions.
• Participates in business task to get things done in own unit or area.
• Caters to key stakeholders and their priorities.
  
  

Business Markets: Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply market knowledge appropriately to diverse situations.

Level Working Knowledge:

• Recognizes key players and major competitors in a market.
• Summarizes strategies related to key operating issues and key players within the market.
• Researches characteristics of an assigned market and its segments.
• Monitors regulatory and reporting environment within an assigned market.
• Collects information relevant to business strategies and initiatives.
  
  

Alignment: Knowledge of the importance of collaboration among team members and the ability to enroll stakeholders in communicating and coordinating activities to support the organization's vision and strategies.

Level Working Knowledge:

• Assimilates information quickly and with a sense of how it applies to the vision.
• Identifies inconsistencies or discrepancies between data and the vision it supports.
• Consistently follows established values.
• Articulates the organization's mission, values, and goals persuasively.
• Aligns personal day-to-day activities with business goals.
  
  

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Level Working Knowledge:

• Implements the group's go-to-market strategy.
• Raises awareness of potential strategic alliances and partnerships.
• Explains elements of the strategy to others and encourages questions.
• Monitors marketplace trends, opportunities, and vulnerabilities; reports findings.
• Makes sound recommendations when faced with complex and contradictory alternatives.
  
  

Visioning: Understanding of the value of articulating an intended business outcome and ability to create and communicates a vision of the organization that motivates others to superior performance.

Level Working Knowledge:

• Reinforces and reiterates linkages between the team's work and the vision.
• Makes decisions grounded in relevant tenets of the vision.
• Eliminates from consideration those scenarios that are inconsistent with the vision.
• Inculcates new group members in the organizational vision and values.
• Surfaces constructive dissent.
  
  

Business Development: Knowledge of business development tools, techniques and approaches; ability to explore and develop potential areas of business growth for the organization.

Level Working Knowledge:

• Summarizes the stages of the business development lifecycle.
• Assists in developing new geographical areas for the organization's products or services.
• Implements common business development incentive programs.
• Assists in creating an incentive plan to encourage new business growth and development.
• Researches approaches for exploring new business opportunities.
  
  

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

$120,299.00 - $180,449.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part-time employees
  
  

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

May 2, 2025 - May 9, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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