Role

• Develop a strong understanding of who should be an Ambassador and
  

how this program is differentiated,

• Creating outsized value for both the Ambassador and the company.
• Develop incentive and reward model for Ambassadors to drive referrals
  

program.

• Develop the overarching program infrastructure, including program
  

brand identity and messaging, rules of engagement, toolkits, etc.

• Implement tools/CRM to house and measure all Ambassadors at scale.
• Partner with cross-functional teams and product to integrate program
  

into Product roadmap.

• Define brand and social guidelines, develop content, marketing calendar
  

and create briefs.

• Go beyond Facebook: empower Ambassadors to leverage all distribution
  

channels to share their stories and drive referrals (i.e. Email, Text,

Messenger, YouTube, Whatsapp etc).

Desired Profile

• Creative thinker, excellent listener and communicator.
• 5 plus years of overall professional marketing experience.
• Prior experience working with MSME customers.
• Skilled with ability to craft integrated marketing strategies across all
  

channels and touch points, including website, print communications,

online communications and direct mail.

• Should have an analytical bent of mind and should be numbers driven.
• Intuitive, Proactive, Collaborative, Driver, Creative Problem Solver,
  

Analytical, Versatile. Skills:- Marketing Strategy, Reference data, msme and referral program