About the company

About dhartii is India’s freshest take on ethnic fashion—where luxury silhouettes meet the affordability and accessibility of fast fashion. After successfully transitioning from a sustainability-first brand to a new-age, culturally rooted fashion powerhouse, dhartii is building a modern ethnic wear brand for the aspirational Indian woman. As we scale, we’re looking for a visionary business leader to own and grow all revenue channels—online and offline.

Job Description:

We’re looking for a highly strategic and execution-focused Head of Business – Omnichannel to drive dhartii’s growth across all customer touchpoints: D2C, marketplaces, and offline retail. You will lead the business P&L, build scalable systems across channels, and launch dhartii’s offline presence across India—from flagship stores to pop-ups.

Roles and Responsibilities:

• Strategy Development: Develop and execute the overall e-commerce strategy aligned with the company's goals, considering market trends, customer needs, and competitive landscape.
• Site Merchandising: Optimising site merchandising strategies & processes to enhance the customer shopping experience.
• Online Sales Growth: Drive revenue growth through effective online marketing campaigns, promotions, and optimisation of the e-commerce platform.
• Website Management: Oversee the day-to-day management of the e-commerce website, including product catalogue management, pricing, inventory management, and order processing.
• Operations Planning: Develop and execute the company’s operations processes and maintain the standard of procedure in every department.
• Operations Performance: develop and maintain the performance of the organisation and review the KPIs of the department to improve the performance.
• Inventory Management: regular monitoring of inventory level and the accuracy of stock management. Regularly maintaining the stock sheet to plan the inventory cycle.
• D2C Customer Experience Enhancement: Continuously analyse customer behaviour, identify areas for improvement, and implement strategies to enhance the website's customer experience, conversion rate, and customer retention.
• D2C Sales Strategy: develop and execute sales strategy for all the online channels/platforms including D2C and e-commerce/marketplaces. Regular monitoring and tracking of online business performance to improve the sales of the organization.
• Digital Marketing: Develop and implement digital marketing initiatives, including email marketing and social media advertising, to increase online visibility and drive traffic to the e-commerce platform.
• Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) related to online sales, customer behaviour, and marketing campaigns. Generate reports and provide insights to improve business performance.
• Cross-functional Collaboration: Collaborate with internal teams, such as marketing, logistics, and customer service, to ensure seamless operations, resolve issues, and optimize the end-to-end e-commerce process.
• Competitive Analysis: Stay updated on industry trends, competitors' strategies, and emerging technologies in the e-commerce space. Make recommendations to stay competitive and adopt new tools or platforms when necessary.
• Digital Compliance and Security for D2C: Ensure compliance with legal requirements, data protection regulations, and security standards for online transactions and customer data.
• Own the overall business performance across D2C, marketplaces, and offline retail.
• Drive topline growth and profitability across all channels.
• Build revenue forecasts, channel-specific targets, and optimize for margins and cash flow.

Retail Business:

• Retail Business Strategy: Develop and execute the overall retail business strategy including the retail or franchise business model aligned with the company's vision, considering market trends, customer needs, and product pricing.
• Retail Store Planning: Planning and finding the store site/location, visual merchandising of the store, framing and implementing brand store guidelines.
• Retail Price Strategy: develop the retail price strategy for the retail stores and keep tracking the performance of the product prices.
• Operations management: develop and execute the retail operations standard of procedures and keep reviewing the processes followed by the retail team.
• Retail Operations Performance: regularly monitoring & reviewing the store’s performance to improve the efficiency & effectiveness of the retail business.
• Customer Experience: Develop and implement healthy & remarkable customer experience at the stores. Maintaining a high standard and premium store experience.
• Customer Retention: design & develop the retail promotion offers, customer loyalty program, and new initiatives to attract and retain the customers with the brand.
• Retail Business Performance: Monitor and analyse key performance indicators (KPIs) related to retail sales, customer experience & behaviour, and offline marketing campaigns. Generate reports and provide insights to improve business performance.
• Retail Sales Management: Work closely with retail sales teams to ensure alignment with retail sales performance, optimising the customer journey and driving sales across retail stores.

Qualifications and Requirements:

•  10–15 years of experience in scaling high-growth fashion, lifestyle, or D2C brands.
• Experience managing offline retail expansion + digital channel growth.
• Strong commercial acumen with hands-on P&L and channel ownership.
• Deep understanding of Indian fashion consumers and the retail/e-commerce landscape.
• Analytical, execution-focused, and capable of building and scaling teams from the ground up.
• Hustler mindset with the ability to think strategically and roll up sleeves when needed.

📩 To apply, send your resume at [email protected]

📍 Location: Gurgaon