About The Role

We are looking for a candidate who is proficient in developing solutions with Google Analytics, tracking user activity, and drawing insights from the information collected. The perfect candidate will have a wide-ranging proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), as well as other tracking mechanisms.

Important Skills

• Expertise in Google Analytics platforms
• Additional knowledge of Adobe analytics is preferred
• Technical proficiency with JavaScript and tag management systems
  
  

Key Responsibilities

• Set up, maintain, and update Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Create advanced tracking solutions in GTM by writing custom JavaScript code.
• Create and manage tailor-made tracking systems for the company’s digital applications and websites.
• Configure event tracking, goal tracking, and conversion goal tracking.
• Establish and refine data layers to provide for greater tracking flexibility.
• Use Google Tag Assistant, GA Debugger, and other Chrome DevTools to troubleshoot and debug tracking issues.
• Collaborate with marketing, UX, and developers to ensure the maximization of data for the decisions made.
• Connect other services with GA4 like Google Advertisements, Facebook Pixel, BigQuery, and Looker Studio.
• Observe privacy regulations like GDPR, CCPA, and other regulations.
• Analyse data, compile reports, and make recommendations based on these insights
• Mapping Adobe Analytics variables and dimensions to their equivalent Google Analytics counterparts.
• Implementing data validation checks to ensure data accuracy during the migration process.
• Installing and configuring Google Analytics tracking codes on websites, replacing existing tracking codes if required.
• Customizing event tracking and user interactions to align with existing Analytics reporting needs.
• Creating new dashboards and reports in Google Analytics that mirror the key metrics previously monitored using any other tools like Adobe Analytics.
• Customizing visualizations and data filters to meet specific business requirements.
• Understanding of Analytics features, including tag management systems like Adobe Launch and Google Tag Manager.
• Working closely with marketing teams to understand their reporting needs and ensure a seamless transition to Google Analytics.
• Communicating with developers to implement necessary tracking code changes on websites.
  
  

Required Skills & Qualifications

• Good experience in Google Analytics, Google Tag Manager, and tracking implementations.
• Knowledge of GA4 event; basic tracking and the configuration of GA4 properties.
• Hands-on experience with JavaScript, Regular Expressions(Regex), and data layer management.
• Experience with Google BigQuery, SQL, and data visualization tools.
• Must be familiar with debugging tools such as Google Tag Assistant, DataLayer Inspector, and Console Debugging.
• Knowledge of digital marketing channels (SEO, PPC, Social Media, etc.).Server-side tagging experience(a nice to have but not a must). Strong analytical and problem-solving capabilities.
  
  

Additiona Desired Skills

• Dashboarding and reporting skills using BI tools like Power BI/Tableau
• Intermediate data engineering skills to handle data transformations and ELT jobs