职位来源于智联招聘。
Main Purpose 主要目标
To manage the
development of the E-Commerce strategy in relations to Le Cordon Bleu’s (LCB) consumer
product line(s), in China as well as supporting initiatives in other
international markets.
管理和发展蓝带国际学院在中国的消费产品线的电子商务战略，支持其他国际市场的相关战略发展。
Main Duties 主要职责
Develop and
manage LCB’s E-Commerce strategy, delivering robust digital business plans that
will drive product sales, traffic, consumer engagement, conversion
and retention.
制定和管理蓝带国际学院的电子商务战略，提供有效的电子商务方案，以推动产品销售、流量、消费者参与率、销售转化率和客户保留率。
Develop and manage a strategy for
LCB’s own branded online stores.
制定和管理蓝带国际学院自有品牌产品的线上商店（城）的战略。
Develop and implement a affiliates strategy,
enabling the diversification and development of the distribution of Le Cordon
Bleu’s product line(s) through third-party online retailers.
制定并实施合作伙伴战略，实现蓝带国际学院相关产品线分销渠道的多样化发展（通过第三方在线零售商）。
Ensure the
ongoing delivery of content and assets requirements for LCB’s online e-Commerce
Stores (proprietary and on third party platforms) in coordination with in-house
logistics, procurement and inventory management.
协调内部物流、采购和库存管理，以持续提供蓝带国际学院线上商城（专有和第三方平台）所需的内容和产品要求。
Gaining local consumer insight through
in-depth consumer data analysis and interpretation, resulting in product segmentation
and targeted communications to drive consumer engagement and long-term brand
loyalty.
通过深入的消费者数据分析和解读，获取对当地消费群体的洞察力，从而实现产品细分和有针对性的沟通，以推动消费者参与度和长期品牌忠诚度。
Contribute to the 3 year and annual
brand planning process, developing and implementing e-commerce and
e-communications strategy.
参与3年度和年度品牌规划流程，制定和实施电子商务和电子传讯战略。
Set performance benchmarks for all e-Commerce
activity and analyse and report results on a weekly and monthly basis which
will feed into strategy, planning,
and decision making.
为所有电子商务活动设定绩效基准，每周和每月分析和报告结果，并将结果纳入战略、规划和决策的制定过程。
Plan, manage,
and analyse digital marketing spend for LCB’s e-Commerce efforts, investing in
high impact digital activities with proven ROI (PPC, SEO, Affiliate Marketing).
计划和管理蓝带国际学院的电子商务工作，并分析数字营销支出，投资于高影响力的数字业务活动，并证明投资回报率（PPC、SEO、关联营销）。
Work closely
with the brand managers/team to ensure clarity and consistency of all brand
communications within LCB’s website.
与品牌经理/团队紧密合作，确保蓝带国际学院网站内所有品牌传播的清晰性和一致性。
Research new E-commerce
functionalities, platforms and other related digital trends and suggest
relevant corporate strategies where appropriate.
研究新的电子商务功能、平台和其他相关的数字业务趋势，并酌情提出相关的公司战略。
To identify
and develop the skills for the Ecommerce field within the organisation, both
locally and globally, ensuring that business objectives are achieved enabling
each colleagues and stakeholders to realise their full potential.
在本地和全球范围内确定和发展组织内电子商务领域的技能，确保实现业务目标，使每个同事和利益相关者能够充分发挥其潜力。
To build
positive working relationships with direct reports, by providing strong
leadership and clear direction. Empowering direct reports through supportive
coaching and guidance, to take more responsibility for their own development,
and deciding the way in which they do their jobs.
通过提供强有力的领导和明确的方向，与直接下属建立积极的工作关系。通过支持性的辅导和指导，增强直接下属的能力，以便其能为自身发展承担更多的责任，并决定他们的工作方式。
Carry out
from time to time and as directed, any other duties as required in addition to
the above that will be both reasonable and within your capabilities.
根据上级安排履行除上述职责外的其他合理工作任务。
以担保或任何理由索要财物，扣押证照，均涉嫌违法。