Job title: Ecommerce Executive

Reports to: Head of Ecommerce

Job location: Shanghai

Company Profile & Position

Since 1921, our family has been protecting Canadians from the cold – a relentless quest that founded Moose Knuckles Canada in 2009. Inspired by our nation’s most fearless animal who only leaves a trace of its knuckle in the snow, the moose guides voyagers on their endless pursuit of adventure.

The brand was built on the belief that we could make the leanest, toughest, and most luxurious sportswear in the world. We engineer Canadian know-how, grit and heritage into every fiber, stitch, and zipper. We stand by our impeccable tailoring, ethically sourced materials, and premium hardware. Our mission is to warm you to your core so you can ignite the fire within.

We are a family, a community, a movement, and we wear it on our sleeves. Discover the Spirit of the Moose in our garments engineered for the tundra, designed for the city.

WHO WE ARE

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters; we are a tribe.

We embrace our differences, and we share our likenesses.

WHAT WE BELIEVE

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

Key Responsibilities:

1. 全渠道货架电商运营

• 负责天猫旗舰店、京东旗舰店及微信小程序商城的日常运营管理，包括商品上架、页面优化、活动提报、库存协调及订单履约跟进。
• 制定并执行月度/季度运营计划，结合商品特性与平台流量规则（如搜索排名、推荐机制）提升店铺曝光与转化。
• 制定投放策略并推动落地。分析商品与流量数据，制定商品颗粒度的推广投放策略，推动投放团队落地，完成ROI最大化。
• 主导大促活动（如618、双11、品牌日）的策划与落地，协调设计、客服、物流团队确保活动效果。

2.商品管理与数据分析

• 基于销售数据、用户行为及市场趋势，优化商品结构（如爆款打造、滞销品清仓），提出SKU汰换建议。
• 监控并分析渠道ROI、GMV、客单价、转化率等核心指标，输出数据报告并推动策略迭代。
• 利用天猫生意参谋、京东商智、微信小程序后台等工具，做好人群运营，挖掘用户画像与购买路径，制定精准运营动作。

3.跨部门协同与资源整合

• 联动市场营销团队，结合品牌Campaign（如明星合作、新品发布）策划站内站外联动玩法。
• 对接供应链团队，确保库存周转效率与促销备货合理性，降低缺货与积压风险。
• 与平台方保持紧密沟通，争取流量资源位、行业活动准入资格及平台扶持政策。

Skills:

1. 本科及以上学历，电子商务相关专业优先。
2. 1-3年电商平台（天猫/京东必选，微信小程序加分）运营经验，熟悉货架电商逻辑与平台规则。
3. 具备数据敏感度，熟练使用Excel，能使用SQL与Python等工具为加分项，能独立完成数据建模与可视化报告。
4. 电商商品运营经验，能独立负责选品、定价、库存规划或爆款生命周期管理。
5. 深入了解货架电商效果广告（如直通车、引力魔方、万相台等，或类似工具），能够完整完成爆品孵化。
6. 对奢侈品/潮流行业有热情，能快速理解品牌调性并转化为电商场景的落地策略。
7. 结果导向，擅长在高压环境下推进多线程任务，具备平台大促项目管理经验。
8. 优秀的学习与抗压能力，适应电商行业快速迭代节奏。
9. 英语可作为工作语言（品牌总部协同需求）。