We are looking for a Director of Sales who can take charge of our sales team and is enthusiastic about working in a fast-paced, high-growth company.

This role is part of the B2C sales function, ensuring target enrollments are achieved for our courses (India/International business).

Reporting directly to management, the role involves driving new customer acquisition and motivating sales teams to perform beyond targets. Work experience with EdTech is required.

Job Function

Sales Target Achievement:

• New Customer Acquisition
• Conversion of leads received through various marketing channels
• Direct, manage, and coach sales counselors in the team to generate revenue through direct sales and telesales
• Deliver targeted top-line as per the business plan by meeting sales targets.
  
  

Sales Strategy

• Develop and implement comprehensive sales strategies and other promotional activities for various products to achieve targeted sales
• Understand students’ requirements and pass on insights toward product improvement based on student interaction/feedback
  
  

Team Management

• Manage a team of 60+ sales personnel
• Provide training on calls, sales pitches, and objection handling
• Set team targets and ensure they are achieved
• Ideate for cross-selling and upselling
• Strategize and plan incentive structures based on monthly targets
• Recruit and select new team members, including interviews and hiring
  
  

Reporting And Audits

• Continuously monitor team members based on performance metrics
• Report the overall performance of the team on different parameters like weekly/bi-weekly revenue per salesperson, average revenue per salesperson, etc.
• Conduct regular audits in LeadSquared (CRM) to ensure proper lead utilization by team members
  
  

Requirements

Required Experience and Qualifications:

• 10 years of work experience in sales
• Must have managed a team of 30+
• Excellent communication and management skills
• Deep understanding of conversion rates
• Strong sales orientation and customer focus
• Working knowledge of CRMs and Sales automation tools
• Must be proficient in MS-Office
• Great objection handling skills
  
  

Expected KPIs

• Maintaining hygiene in lead funnel to arrive at desired sales
• Improving and maintaining sales conversion rates
• Monitoring calls and sales counselors’ productivity.
• Ensuring team productivity is at its highest to achieve monthly targets