Job Title: Digital / Performance Marketing Manager

Location: Gurugram, Haryana, India (Hybrid; 3 days/week in the office)

Experience: 7-10 years

Industry: US Healthcare (B2B Focus)

Reports To: CEO / Sr Manager- Marketing

Job Summary:

We are seeking a highly experienced and strategic Digital / Performance Marketing Manager to join our team in Gurugram. This is an individual contributor role with a focus on executing digital marketing strategies to drive growth and organic visibility for a tech-enabled service provider.

The ideal candidate will have a proven track record in managing large content websites, B2B digital marketing, with strong expertise in SEO for the US markets, and experience in driving organic performance for a B2B healthcare or technology-based organization.

Key Responsibilities:

• Digital Strategy Execution:
• Implement and manage comprehensive digital marketing strategies that align with business goals
• Drive initiatives that enhance the online presence and visibility of the company in the US market
• Identify and prioritize focus areas for organic growth
• Search Engine Optimization (SEO):
• Conduct in-depth SEO audits, competitor analysis, and technical optimization
• Develop and execute strategies to improve keyword rankings, enhance page performance, and drive qualified traffic to the website
• Optimize content and webpages for search engines to increase search visibility and achieve ranking objectives
• Be proficient in optimizing On Page, Technical & Off Page SEO
• Content Strategy & Planning:
• Conduct Competitor research Keyword research to build a comprehensive Content strategy to drive leads & traffic to website
• Collaborate with content teams to ensure SEO best practices are applied
• Analyze user search intent and create content strategies that drive targeted traffic
• Manage on-page and off-page SEO activities, including link building and outreach
• Performance Analysis & Reporting:
• Track and report key performance metrics such as keyword rankings, organic traffic, conversion rates, and inbound leads
• Use analytics tools like Google Analytics, SEMrush, Ahrefs, and others to gather insights and optimize strategies
• Generate insights and recommendations for continuous improvement
• Collaboration & Stakeholder Management:
• Work closely with cross-functional teams (e.g., content, design, and development) to ensure alignment of digital marketing strategies
• Communicate results and strategies effectively to internal stakeholders
• Industry & Market Knowledge:
• Keep up-to-date with the latest B2B marketing trends, particularly in the US healthcare market
• Understand the nuances of healthcare-related keyword research and content creation
  
  

Key Requirements:

• Experience:
• 7-10 years of experience in digital marketing, with a focus on B2B SEO and content strategy
• Prior experience in marketing in the US market for a Global BPO/ KPO/ ITO provider is required
• Specific domain experience in B2B US Healthcare with a focus on Healthcare Providers segment will be a plus
• Proven ability to work independently and drive strategic initiatives as an individual contributor
• Technical Skills:
• Expertise in SEO tools (e.g., SEMrush, Screaming Frog)
• Strong analytical skills and proficiency with Bing, Google Analytics, Search Console, and Google Tag Manager
• Power User – HubSpot Marketing
• Familiarity in using WordPress CMS
• Soft Skills:
• Highly Organized – ability to take control & simplify management of complex websites with multiple micro services, top and bottom page funnels and ongoing optimization efforts in a high content volume environment
• Very high attention to detail
• Excellent communication and presentation skills
• Strong project management abilities and attention to detail
• Ability to work in a fast-paced environment and adapt to changing priorities
• Location & Availability:
• Based in or willing to commute to Gurugram, Haryana, with availability to work from the office 3 days a week on a hybrid basis
• Neolytix does not provide transportation outside 25 km office radius
• Overlap with US Central time Zone required – partial or complete based on business requirements
  
  

Powered by JazzHR

xDOtqzXeV6