Company Description

Knowledge Center is a state-of-the-art hub designed to empower stakeholders in the construction and design industries. It serves as a centralized location for brands, designers, architects, and consultants to network, collaborate, and access curated resources. The Knowledge Center also promotes eco-friendly practices with its vast material sample library. Designed with inclusivity in mind, it offers accessible spaces for specially-abled professionals and work areas for mothers with children. Integrated with advanced IT systems, it ensures seamless operations and innovation, and hosts workshops, technical sessions, and events to foster collaboration and skill enhancement.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager, based in Gurugram. The Digital Marketing Manager will develop, implement, and manage marketing campaigns that promote the Knowledge Center and its services. Key responsibilities include managing social media channels, generating leads, analyzing web traffic, and executing digital marketing strategies. The role involves collaborating with various stakeholders to drive engagement and brand awareness.

Roles & Responsibilities:

1. Operate as the primary point of contact for key accounts, understand their content marketing requirements, and ensure their expectations and feedback are addressed.

2. Design and execute effective marketing campaigns, from ideation to post-campaign analysis. Monitor campaign performance and optimize strategies based on analytics and KPIs.

3. Use marketing tools like Zoho Social, Zoho Campaigns, or similar platforms for social media management, email marketing, and audience engagement.

4. Integrate online and offline marketing efforts, ensuring a consistent brand message across platforms, including social media, events, print, and digital ads.

5. Lead some of our upcoming in-house projects (new web properties, platforms, and more).

6. Identify new sales and business development opportunities by identifying, implementing and executing new sales strategies.

7. Lead and manage our team of content creators to ensure timely and high-quality deliveries.

Skills & Qualifications:

• 0-3 years of experience as a digital marketing specialist or in a related field.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Advanced certifications in digital marketing would be an added advantage.
• Proven experience in creating and managing marketing campaigns.
• Hands-on experience with marketing tools such as Zoho Social, Zoho Campaigns, or equivalent platforms.
• Strong grasp of analytics, performance tracking, and campaign optimization.
• Creative mindset with analytical thinking and a result-driven approach.