• Multiple brand management within a promising company
• P&L owner role
  
  
  

About Our Client

The client is a distinguished family-owned spirits company with a rich history. Renowned for its premium portfolio of whiskies, the company has established itself as a famous player in the global spirits market. Committed to craftsmanship and innovation, it has expanded its offerings to include a diverse range of spirits. With a global presence and a dedication to sustainability, the company continues to uphold the legacy of its founder while embracing modern practices to ensure the quality and integrity in its products.

Job Description

• Create and operate brand accounts on Douyin, including posting content and engaging with the audience
• Collaborate with brand managers and third-party agencies to ideate and produce content optimised for audiences on Douyin
• Design and execute paid media campaigns on Douyin
• Drive the development of creative, high-quality short video content with an emphasis on storytelling and visual appeal
• Lead the development and execution of live-streaming / live commerce across all platforms, including Douyin and e-commerce platforms (Tmall, JD.com, etc.)
• Build a Direct to Consumer (DTC) e-commerce business on Douyin, with full P&L responsibility
• Publish tailored content to additional video platforms including WeChat Channels, Bilibili, Youku and others
  
  
  

The Successful Applicant

• Bachelor's degree in marketing or related fields
• Experience working for a brand, either in-house or in a digital agency
• In-depth knowledge of social media marketing strategies, tools, and show practices
• Familiar with the Douyin and ByteDance ecosystem, including Ocean Engine
• Experience of managing a brand Douyin account, including posting content and managing paid media spend
• Experience working with video content, planning livestreaming activity and collaborating with KOLs
• Creative, proactive and agile in adapting to new trends and changes in the digital marketing and e-commerce landscape
• Workable English
  
  

What's On Offer

• Long-term career development
• P&L owner with full channel scope
• Global exposure
  
  
  

Contact: Yulin Zhang

Quote job ref: JN-042025-6718363