Job Title: Digital Experience Manager

Reporting: VP, Marketing

Location: In Office Role

Job Summary:

The Digital Experience Manager will be responsible for managing and optimizing the digital customer experience across our online platforms. This role will work closely with cross-functional teams to ensure a consistent brand experience across digital channels and execute initiatives to enhance the in-store digital experience. Utilizing data insights and a focus on user experience, the Manager will implement projects and operational improvements to create seamless and impactful client interactions across key touchpoints.

Responsibilities:

• Digital Experience Implementation:Implement and maintain the digital client experience in alignment with established strategies and business objectives.
• Monitor emerging digital trends and technologies for potential operational improvements.
• Omnichannel Optimization Management:Manage and optimize digital touchpoints, including TACORI.COM, to deliver a cohesive and engaging customer experience.
• Analyze customer behavior and website analytics to identify areas for enhancement and implement data-driven optimizations.
• Digital Marketing Campaign Execution:Contribute to the execution of digital marketing campaigns to drive targeted traffic and maximize conversion rates.
• Focusing on the User Experience:Conduct user research and usability testing to gather customer feedback and inform design and optimization efforts.
• Monitor key performance indicators (KPIs), providing data and contributing to continuous improvement efforts.
• Ensure adherence to brand consistency across all digital platforms.
• Map and optimize key aspects of the customer journey to enhance engagement and satisfaction.
• Data Reporting and Business Intelligence Operations:Develop, maintain, and optimize data reports and dashboards to support business decision-making.
• Utilize Looker to visualize key insights and share findings with relevant teams.
• Analyze datasets from multiple sources to provide operational insights and support informed decision-making.
• Ensure data integrity and accuracy in reporting.
• Contribute to the analysis of business trends, KPIs, and performance metrics to identify areas for operational improvement.
• Support the maintenance of BI capabilities and the implementation of best practices.
• Website Management & Optimization:Oversee website content updates, ensuring accuracy, relevance, and timely delivery.
• Manage the website content calendar and implement efficient CMS workflows.
• Ensure website content is optimized for search engine visibility.
• Monitor website performance, including page load speed, uptime, and security, and coordinate with IT to resolve technical issues.
• Manage website updates, patches, and upgrades, and ensure compliance with accessibility standards.
• Analyze website traffic and user behavior through analytics platforms, generating insightful reports.
• Manage and optimize the Magento e-commerce platform, ensuring seamless online store operations.
• Utilize previous experience with the management of e-commerce websites built on Shopify and WordPress (WooCommerce) to ensure optimal performance and user experience.
• Collaborate with developers to implement website updates, troubleshoot issues, and enhance functionality based on business needs.
• Manage product listings, pricing, and inventory within the CMS, ensuring accuracy and alignment with marketing campaigns.
• Work with designers and content teams to update site visuals, banners, and product descriptions in line with branding guidelines.
• Identify opportunities for site improvements, such as UX/UI enhancements, navigation optimizations, and mobile responsiveness, and coordinate execution with developers.
• Oversee integration with third-party apps, payment gateways, shipping solutions, and marketing automation tools.
• Conduct quality assurance (QA) testing of new features, updates, and product launches to ensure a seamless customer experience.
• Technical Proficiency:Demonstrate proficiency in Google Analytics (or similar platforms) for data analysis and reporting.
• Utilize A/B testing methodologies to optimize website performance.
• Possess a solid understanding of HTML, CSS, and basic JavaScript.
• Apply SEO best practices and tools to enhance website visibility.
• Utilize CRM (HubSpot), email marketing, and social media management tools.
• Demonstrate a working knowledge of API integrations.