As a Digital Content Creator at OneMile, you will be at the forefront of our content, branding, and marketing efforts. With a focus on end-to-end in-house content creation (video and static) + managing external agencies, you will play a pivotal role in enhancing our visibility and engagement across various platforms.

With at least 4+ years of experience in D2C content creation and marketing, you will start in an individual capacity and will eventually build & lead a dynamic team (in-house and agency) to execute innovative campaigns and establish OneMile as a prominent player in the market.

Key Responsibilities:

Content Creation & Campaign Management:

• You will be responsible (ideation + execution) for all the content that we will put out on our social media handles, performance marketing, website, marketplaces etc.
• You will collaborate with external agencies / freelancers specializing in apparel shoots, social media, digital marketing, public relations etc., to develop and execute campaigns that push both the brand as well as the sales agenda
• Define clear objectives, provide direction, and ensure timely delivery of high-quality work from in-house resources and agency partners

Digital Marketing Strategy:

• Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and engagement across online channels
• Utilize data-driven insights to optimize campaigns, maximize ROI, and achieve key performance indicators (KPIs)

Brand Marketing Initiatives:

• Lead brand marketing initiatives to enhance OneMile's positioning and perception in the market, aligning with the brand's ethos and values
• Identify opportunities for strategic partnerships, collaborations, pop ups/exhibitions, PR and sponsorships to amplify brand visibility and reach

Performance Analysis and Reporting:

• Monitor and analyze the performance of marketing campaigns and initiatives, leveraging analytics tools and dashboards to track progress against goals
• Prepare regular reports and presentations to communicate results, insights, and recommendations to senior management

Qualifications and Skills Required:

• A solid portfolio of work that you have done (videos, creatives etc.)
• Proficiency in any top of the line video editing and design software
• Technical know-how of the equipment you will use to shoot content
• 4+ years of experience in content creation. Apparel/Lifestyle/product niche is preferred but not mandatory
• Proven track record of successfully managing shoots/marketing campaigns
• Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams
• Some experience in using AI to push creative boundaries and streamline processes
• A creative yet data driven mindset

If you've managed to read this job description till here, we know that you're serious about this opportunity. Send us your portfolio of work and a short intro to get a direct interview with the decision maker. Subject line should be "Jump the Line Interview - [insert your name]' & send it to [email protected]

Additional Information:

OneMile is a vibrant and fast-growing menswear D2C apparel brand committed to delivering high-quality products and engaging experiences to our customers. You will have the opportunity to showcase your creativity and contribute to the brand's success in the digital realm. This role offers an exciting platform to push boundaries, explore new trends, and leave a lasting impact on our brand's online presence.