Responsibilities: Collaboratively work with peers and product owner to understand the business needs, rationale and the business value for the project Contribute with peers on the planning, design, execution, fulfillment and evaluation of assigned projects and campaigns Conduct market research & competitor analysis on the digital journeys available Provide recommendations based on the analytical data, market research for the UI / UX Work with internal & cross-functional BAs as an individual feature owner and independent contributor in the scrum team for digital projects Elicit requirements by understanding business rationale, document requirements, process maps, user journeys, user stories for development, collaboration with analytics team for application activity tracking Work with UI / UX team to define the wireframes & prototype, review & finalize the user journey after liaising with relevant stakeholders Work closely & participate in scrum team to contribute to overall feature delivery Create testcases (functional, non-functional & UI) based on user stories, identify test data and execute the test cases & capture evidence Update training materials & conduct end user and stakeholders training, internal teams training & arranging for a handover Analyse the effectiveness of digital journey by reviewing the usage, drop off based on analytical data Qualifications: Bachelor of Business Administration, Computer Science, Engineering or equivalent At least 4 years of experience in business analysis & digital transformation; less experienced candidate will be considered as Digital Business Analyst Tech savvy with growth mindset & adapting to changes quickly Experience in insurance or financial service industry will be an advantage Ability to work under pressure, face & handle clients & business stakeholders to advocate our platform usage Strong business acumen, optimistic & open to constant learning Resilient, quick learner, good team player Fluent in Cantonese & English