Are you passionate about turning data into actionable insights that create real impact? Do you thrive at the intersection of strategy, research, and innovation? Join us as our part-time Customer Insights Manager at Anytime Fitness - a newly created, high-impact role that will shape the way we understand and serve our customers.

As our Customer Insights Manager, you’ll be a strategic linchpin in the business - translating data into powerful insights that drive smarter decision-making, deeper customer engagement, and measurable business growth. Sitting at the intersection of Marketing, Sales, Operations, and Data Analytics, this role is designed to unlock opportunity through a holistic understanding of customer behaviour, market trends, brand health, and business performance. This is more than a data role—it's about influence, vision, and storytelling. Your insights will power campaign strategies, enhance operational performance, support member acquisition and retention, and guide our path in a rapidly evolving health and wellness landscape.

Key Responsibilities

Consumer & Market Insights

• Lead research initiatives to understand member behaviours, preferences, and trends in the fitness, health, and wellness sectors.
• Analyse market data and forecast trends to inform business strategy and highlight growth opportunities.
• Deliver strategic recommendations that enhance our market positioning.
  
  

Brand Health & Performance

• Develop and manage brand tracking programs to monitor awareness, perception, and loyalty.
• Combine consumer, market, and operational data to evaluate brand performance and ensure alignment with business goals.
  
  

Business Intelligence & Data Integration

• Analyse marketing, sales, and club operations data to provide a 360° view of performance.
• Identify patterns and correlations in data to uncover behavioural and performance insights.
• Partner with data teams to ensure accuracy, consistency, and integration across systems (e.g., CRM, club management software).
  
  

Operational & Financial Insights

• Support regional and club-level marketing through performance and demand analysis.
• Deliver insights into pricing strategy, membership trends, and retention drivers.
  
  

Cross-functional Collaboration

• Work across teams to embed data-driven thinking throughout the organisation.
• Present insights and recommendations clearly to senior leadership and stakeholders.
• Manage third-party research partners to ensure quality and relevance of insights delivered.
  
  

Campaign & Performance Optimisation

• Use insights to refine targeting, messaging, and campaign strategy.
• Establish, track and report on KPIs and ROI across all campaigns.
• Evaluate effectiveness and recommend improvements based on performance metrics.
  
  

Competitive Intelligence

• Monitor competitor activity and provide analysis that highlights market threats and opportunities.
  
  

What You'll Bring

Experience & Education

• Minimum 5 years' experience in insights, data analysis, or business intelligence - ideally within fitness, health, wellness or related industries.
• Bachelor’s degree in Marketing, Business Analytics, Commerce, Economics or Psychology (with a focus on Consumer Behaviour or Behavioural Science).
  
  

Skills & Strengths

• Deep understanding of research methodologies, frameworks and tools.
• Ability to extract actionable insights from multiple data sources.
• Experience managing end-to-end research and insights projects.
• Strong analytical skills with proficiency in data analysis tools and software
• Excellent communication and storytelling skills, especially for non-technical audiences.
• Strong stakeholder management and cross-functional collaboration skills.
• Strategic mindset with a commercial orientation.
• Self-starter with strong multitasking ability and a proactive, solutions-focused approach.
  
  

The Perks

We Practice What We Preach, You Will Be Supported Every Day To Live An Active And Healthy Lifestyle, In a Fun And Passionate Working Environment. We Offer Our Team

• Hybrid and flexible style of working
• Free Anytime Fitness gym membership
• A day of birthday leave, two wellness days of leave and a $250 wellness voucher each year
• Holistic Wellness Calendar of events and resources based on our 6 pillars of health and wellbeing
• Access to free, professional, and confidential counseling via our Employee Assistance Program (EAP)
• Access to a range of Learning & Development tools for ongoing development opportunities
• Crows Nest location and more!
  
  

Why work with us?

You’ll be part of a dynamic, purpose-driven organisation committed to transforming lives through health and fitness. In this role, your insights will directly shape how we connect with our customers, grow our brand, and lead the industry forward.

• We are proud to be a certified Great Place To Work For company with a high-trust, positive workplace culture
• Opportunity to make a significant impact and contribute to the success of a growing company
• Collaborative and supportive work environment that values innovation, creativity, and diversity
• Competitive compensation and benefits package, including opportunities for professional development and advancement
• Commitment to work-life balance and flexibility
  
  

Your application may be subject to pre-employment checks including but not limited to reference checks, a Police Check, a Working with Children Check (WWCC), and verification of your right to work in Australia.