Job Description:

We are looking for a CRM Specialist to develop and manage our CRM campaigns and customer segmentation strategies. The

ideal candidate will have advanced proficiency in CRM tools and data analytics, with a focus on optimising CRM processes and generating

actionable insights.

Key Responsibilities:

• Develop and implement CRM campaigns
• Manage customer segmentation strategies
• Deploy CRM campaigns for multiple clients
• Continuously measure and optimise campaign performance
• Generate insights from data analysis
• Optimise CRM processes for efficiency and effectiveness
• Communicate clearly with clients to manage expectations and
  
  

deliverables.

Technical Skills:

• Advanced CRM tools proficiency (e.g., Klaviyo, Dot Digital, Mailchimp)
• Intermediate GA4 proficiency
• Basic Looker Studio proficiency
• Intermediate data analysis ability
• Basic Canva skills
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• Advanced CRM certifications preferred
• Excellent analytical and problem-solving skills
• Detail oriented
• Effective planner
• Results Driven
• Strong collaboration and communication skills
  
  

KPIs:

• Campaign performance
• Quality and accuracy of customer segmentation and Impact on
  
  

campaign performance

• Insightfulness of campaign analysis
• Reporting accuracy
• Process improvement metrics
  
  

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.