Client Description
Listed “blue-chip” in Hong Kong
Job Description
Conduct customer analysis to provide insight support throughout the entire campaign process including pre-campaign analysis, segment recommendation and post-campaign evaluation;
Design, develop and manage ad-hoc and regular customer reports to support CRM initiatives;
Support ad-hoc analytical project to provide customer insight and recommendation;
Identify and drive efficiency of regular tasks through automation and streamlining of processes;
Manage data capture process to enrich customer data and ensure quality;
Manage CRM platform, identify improvements and conduct UAT;
Provide support in CRM events
Job Requirements
University Degree in Marketing, Information System, Mathematics, computing or a related discipline;
Practical experience in database marketing, customer segmentation and customer analysis;
Strong analytical mind with good report writing skills, and able to transform data into actionable insights;
Hands-on experience in SQL;
Experienced in Microsoft Dynamics and Tableau is an absolute advantage;
Good understanding of CRM system, Campaign management system and data warehousing;
Strong commitment in taking new challenges and self-motivation;
Good communication, analytical and project management skills;
Proficiency in both English and Chinese
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