Company Overview:

At RENPHO, we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

Requirements:

• Build, develop and expand CRM efforts across relevant channels supported by Marketing, E-Commerce, App and Data teams.
• Formulate and optimize strategies to unlock market- and channel growth.
• Continuously test new things to identify the best practice on behalf of the brand with data driven evaluations.
• Deep dive into data to identify customer segments from customers' cross platform demographics and behavior.
• Automate workflows and journeys across segments to welcome, engage, cross-sell, up-sell, reactivated our customers across markets.
• Collaborate with teams across Marketing, Creatives, Product, Sales and more to ensure successful delivery of strategy and communications.
• Stay on top of the latest trends and maintain relationships with external vendors.

Knowledge, Skills, and Abilities

• 3-5 years of experience in setting up and running a successful CRM or loyalty program.
• Expert knowledge working with CRM platform and lifecycle software.
• Understand customer lifecycle and segmentation.
• Strategic thinker and leader and comfortable to roll up your sleeves to execute
• Analytical, Entrepreneurial, Communicative
• Experience in growth stage company or fast-paced environment is preferred
• Fluency in Mandarin and English is a must.