Publicis Groupe:

Marketing in today’s world is fast evolving. Publicis Groupe leads the change by offering a one-stop solution, allowing our clients' access to the expertise that sits within our 12-agency network on a daily basis. This is an exciting time to join our agency where you can learn from the best from a broad range of disciplines: advertising, digital, CRM, shopper marketing, PR/events, and social, etc. to empower you to have an intelligent conversation with our clients. At the same time, you are given the opportunity to shine by offering something unique to the team.

• "Power of One" - Part of the 12-agency network under the fully integrated Publicis Groupe, bringing together the best talents from the group
• Excellent office environment - spacious, stylish office with an outdoor terrace for some fresh air
• Winner of Campaign Asia 2023 Agency of the Year Awards - Best Culture, Greater China

Job Description:

We are looking for an independent and passionate professional to join our team in Hong Kong. This person will serve as our Copywriter, joining a group of creative and devoted communications specialists, working on multiple accounts to deliver impactful results to a diverse range of clients.

Summary:

The ideal candidate will have deep capabilities in digital and social, including integrated marketing, word of mouth marketing, influencer marketing, social media marketing and branded content, with a strong body of knowledge and a strong body of client work. This is a great opportunity for talented, digital-savvy and creative professionals looking to further their career in integrated communications.

Responsibilities:

• Plan and write well-researched, engaging and compelling content for marketing purpose, experience in crafting contents for PR, integrated campaigns and social media platforms
• Recommend new content ideas to meet clients’ need, including new topics, new content categories or new media platforms
• Perform copywriting, translation and the editing of content to ensure copies align with client’s brand image and PR guidelines
• Contribute to the planning and management of a dynamic and engaging social calendar of events, content promotions or contests to drive user contributions with community and social media managers
• Working closely with the account servicing team, identify growth and engagement goals for each platform; develop, execute and analyze social media strategy across platforms
• Generate reports for the team on a regular basis on campaign/content performance
• Staying alerted to the social marketing landscape to identify latest trends and opportunities

Requirements:

• A degree in Marketing, Communications/Journalism, Creative Media, or a relevant subject
• Minimum 1 year in digital marketing / advertising / PR agencies or integrated media or content platforms
• Very good command of written English, strong experience in crafting English content in various format
• Track record of successful growth and engagement of audience through social networks
• A passion, coupled with in-depth, up-to-date knowledge of emerging social platforms, trends and practices
• A good team-player; yet a go-getter who are able to perform well with minimum supervision
• Ability to use data and reporting to track and improve performance of content produced

All information collected will be solely used for recruitment purposes only.