Livspace

Conversion Rate Optimization (CRO) Specialist

Bangalore Division, KA, IN

$450
about 1 month ago
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Summary

ABOUT US


Livspace is Asiaʼs largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.


The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commercelike trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.


The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.


Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations. The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspaceʼs leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.


Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Groupʼs Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: https://www.livspace.com


ABOUT THE ROLE


Do you have a mind that is both analytical and creative? Are you fascinated by how people use products and technology? We are seeking a Conversion Rate Optimization Specialist who embraces the combination of form and function. This individual is an experienced, data-driven professional focused on helping to evaluate and craft conversion-centric, digital strategies & experiences to help improve the metrics that matter most to business.. You should have a strong understanding and hands-on experience with A/B testing, website analytics and the UX conversion strategies & tactics that help drive performance and insights.. You’ll be working alongside a team of delightful designers, developers and digital media professionals to help deliver optimization programs .


KEY RESPONSIBILITIES


  • Create and execute deliverables that help inform the ideal experiences for users. This could include items such as website audits, web analytics reviews, user journeys analysis, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios and persona development.
  • Design, build and execute split testing, multivariate testing and other testing approaches for websites, emails and landing page
  • Identify and test new technologies and practices to improve conversion rate and consumer engagement
  • Use analytics platforms and other tools to monitor and analyze the outcomes from the tests
  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
  • Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
  • Increase conversion rates and drive marketing-qualified leads for our sales team
  • Create design, content and development guidelines based on findings from winning tests
  • Maintain a constant awareness of all competitor and industry activity


QUALIFICATIONS AND EXPERIENCE


  • Proficiency in using Google Analytics 4 (Google Analytics Individual Qualification is a plus)
  • Understand best practices for UI and UX for websites, applications, mobile, and desktop
  • Hands-on experience using A/B testing tools (Google Optimize, Optimizely, VWO, etc.) - Good to have
  • Understand the importance of statistical significance when analyzing experiment results
  • Ability to multitask and coordinate with multiple stakeholders
  • Strong interpersonal and communication skills
  • Critical-thinker and problem-solver
  • Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills

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