About the Role: 

The Marketing Specialist will take ownership of content initiatives, combining existing data and AI tools to create impactful content. This role focuses on developing a robust content strategy to fuel inbound demand generation, empower the sales team, and optimize customer engagement. You will work closely with cross-functional teams to ensure the right content reaches the right audience at the right time. 

• Company: MSPbots (https://mspbots.ai/)
• Work Hours and Schedule: Semi-flexible, 8 AM – 5 PM CDT (9 PM-6 AM PHT), Fixed rest days (Sat-Sun)
• Work Arrangement: Remote

Key Responsibilities: 

Content Creation & Strategy 

• Develop and execute a content strategy to support demand generation, sales enablement, and customer engagement.
• Create high-quality assets, including thought leadership articles, blog posts, case studies, white papers, landing pages, emails, and eBooks, using AI tools where applicable.
• Plan and produce content for webinars, trade shows, and events to showcaseMSPbots’ expertise and solutions.
• Collaborate with the digital marketing team to optimize content for SEO and paid media campaigns.

Campaign Development 

• Design nurture campaigns, retargeting ads, and email sequences for each stage of the marketing funnel.
• Work with the Digital Marketing Manager to develop content for LinkedIn ads, Google Ads, and organic social campaigns.
• Optimize landing pages and create A/B tests to improve conversion rates.

Sales Enablement 

• Produce tailored sales collateral, including BDR sequences, presentations, and solution-specific materials.
• Ensure the sales team has access to updated, relevant content to engage prospects and close deals.
• Support tradeshows by developing booth materials, promotional content, and follow-up campaigns.

Webinar & Thought Leadership Content 

• Plan, produce, and execute webinars, including promotional campaigns, content development, and follow-up materials.
• Partner with internal experts to create thought leadership content that positions MSPbots as a leader in the MSP space.
• Promote webinar recordings and insights across marketing channels to maximize visibility.

Customer Lifecycle Optimization 

• Build onboarding guides, use cases, and retention-focused content to support customer success initiatives.
• Develop upsell and cross-sell campaigns to drive additional revenue and improve customer lifetime value (CLV).
• Tailor content for specific personas and segments, ensuring relevance at every stage of the customer journey.

Performance Analysis 

• Track and measure the performance of all content initiatives, using tools like HubSpot and Google Analytics.
• Provide insights and recommendations to optimize content and improve ROI.
• Conduct regular content audits to ensure materials are updated, relevant, and aligned with business goals.

Required Skills and Experience 

• Experience: 3+ years in content marketing, demand generation, or a similar role, preferably in B2B IT or MSP industries.
• Tools: Proficiency in HubSpot, Google Analytics, and marketing tools for content and campaign management.
• Campaigns: Experience planning and executing nurture campaigns, webinars, and paid advertising content.
• Content Creation: Familiarity with AI tools to streamline and enhance content production.
• Analytics: Ability to track and report on content performance, adjusting strategies to maximize impact.

What’s in it for you?

• Permanent full-time work-from-home position
• HMO (reimbursement for $100/mo)
• Life Insurance (reimbursement for $20/mo)
• Reimbursement for Dental-$20 and Vision-$4
• 15 PTO credits in a year (if unused, convertible to cash!)
• Training/Development courses (reimbursement for up to $30)
• US Holiday Pay