JOB SUMMARY

Nims Dai Ltd is seeking a highly skilled and creatively driven Content Marketing Manager to lead the development, deployment, and management of our ecommerce channels and multimedia content across all Nimsdai brands. With ecommerce at the core, this role will serve as the linchpin between brand storytelling, digital engagement, and content operations - spanning social media, websites, and global campaigns.

With a strong focus on ecommerce and retail, the role will play a pivotal part in driving direct-to-consumer business across all retail channels and consumer touchpoints. This 360° brand communicator will support the company’s B2C growth strategy through compelling content that enhances customer experience, builds loyalty, and increases conversions. This position offers a dynamic pathway toward a leadership role in retail communications, ideally suited for a passionate outdoor enthusiast with a sharp eye for digital innovation and commercial impact. Given the global nature of the Nimsdai brands and campaigns, flexibility around working hours will be important to accommodate occasional needs outside standard business times.

The ideal candidate is a collaborative, articulate communicator with a sharp eye for visual storytelling and brand consistency. They bring experience in cross-functional, remote teams, a deep understanding of digital retail behaviour, and fluency in tools like Shopify and Adobe Creative Suite. Skilled in managing multi-brand content strategies and social media (organic and paid), they are organised, adaptable, and driven to stay ahead of digital trends while delivering measurable results.

KEY RESPONSIBILITIES

Content Creation & Website Management

• Plan, create, upload, and maintain digital content across Shopify (nimsdaistore.com) and Prismic platforms (nimsdai.com, eliteexped.com, nimsdaifoundation.org and skydivenimsdai.com)
• With strong commercial acumen with Shopify, maintain and manage nimsdaistore.com, ensuring optimal performance, seamless user experience, and alignment with brand and ecommerce strategy. While applying strong commerciality to drive direct-to-consumer sales, build customer loyalty, and increase conversion rates.
• Maintain and manage nimsdaistore.com on Shopify, ensuring optimal performance, seamless user experience, and alignment with brand and ecommerce strategy - with a strong focus on driving direct-to-consumer sales and revenue growth.
• Edit and optimise product and lifestyle images for website use, ensuring visual consistency, high quality, and alignment with brand aesthetics.
• Ensure websites are consistently updated to reflect strategic campaigns, new product launches, seasonal changes, and expeditions.
• Uphold brand consistency and optimise user experience across all digital touchpoints.
• Support content creation across blog posts, ads, and PR features.
• Contribute to storytelling strategy across digital platforms – updating brand content calendar.
• This role also involves close collaboration with external agencies, including email marketing, SEO & paid advertising. You will support and work with the team to ensure consistency in strategy and content alignment.

Social Media Management

• Lead 360 social media execution with relevant Heads of Departments across multiple platforms for all brands: content planning, creation, scheduling, publishing, and reporting.
• Manage community engagement through direct messaging, commenting, and story interactions, while actively monitoring brand presence and audience growth.
• Execute paid campaigns in collaboration with agency partners, and coordinate campaign sharing via personal accounts (Nimsdai, Tejan, Mingma David, Mingma Tenzi) to maximise visibility.
• Support the team in Nepal (Nimsdai Store and Elite Exped) to ensure consistency in brand tone, visual output and publishing across all channels.
• Collaborate with brand ambassadors to share content, amplify campaign reach, and maintain consistent brand messaging across their channels.

Marketing & Campaign Coordination

• Collaborate with internal teams and partners to plan and launch brand-aligned campaigns across all relevant channels (website and social) for both seasonal and product-specific campaigns.

Graphic Design

• Design branded materials for: expeditions and gear presentations, sponsorship and partnership decks, speaker sessions and event collateral ad visual templates for operational teams
• Actively interpret creative briefs to deliver visually compelling solutions that align with brand guidelines and strategic objectives. Apply creative thinking to conceptualise initiatives that resonate across multiple channels, primarily digital.
• Think of and share creative ideas for approval, before developing them into polished visuals and final artwork that drive engagement and deliver high impact.
• Ensure that all creative outputs effectively integrate key brand messaging and storytelling, enhancing brand recognition and emotional connection with target audiences.
• Execute creative work across multiple production methods (digital, print, experiential), with a primary focus on digital platforms and outputs.
• Be fully proficient in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.), utilising the software to produce high-quality visuals and final production files ready for deployment across varied media formats.

Continuous Professional Development

• Undertake continuous research to ensure knowledge of industry and required skills / techniques are up to date and commit to a continuous learning culture, with a strong focus on professional development and staying up to date with evolving industry trends, tools, and best practices.

REQUIRED EXPERIENCE

Retail

• Strong background in retail operations and communications, with hands-on experience across both physical and digital retail environments – bringing a deep understanding of customer behaviour, product merchandising, and sales strategy execution.

Web & Digital Tools

• Proficient in Shopify (e-commerce) and Prismic (CMS), with experience maintaining and managing high-performing online stores – optimising user experience, site functionality, and backend operations to effectively drive direct-to-consumer sales and support ecommerce growth strategies.
• Experienced in developing and managing content pipelines for multiple brands.

Social Media & Marketing

• Deep understanding of platform-specific content strategies, analytics, and engagement tactics.
• Experience managing paid ad campaigns and organic content growth strategies.

Design & Presentation

• Skilled in creating high-quality visual presentations & graphics.
• Strong visual storytelling and layout sense for commercial and editorial use.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.), Keynote and Lightroom for high-quality image editing, retouching, and creative visual enhancement.
• Strong eye for visual storytelling and creative direction across still and video content – with experience overseeing production in outdoor, expedition, product, and campaign environments to ensure brand consistency and impact across all platforms.

Project Management

• Excellent organisational and workflow management abilities, especially across remote and cross-functional teams.

SKILLS & COMPETENCIES

• Teamwork & Collaboration - Experienced in cross-functional and remote team environments, supporting creative and commercial goals.
• Clear Communicator - Strong written and verbal communication; confident presenting to stakeholders and partners.
• Creative Direction - Excellent eye for photography and video, ensuring brand consistency and visual impact.
• Customer-Centric Mindset - Deep understanding of consumer behaviour across retail and ecommerce environments.
• Digital Tools Proficiency - Skilled in Shopify and Prismic; experienced in optimising online stores for DTC growth.
• Content Strategy - Capable of managing multi-brand content pipelines and digital storytelling.
• Marketing Insight - Knowledge of paid and organic social strategies; data-driven approach to engagement.
• Design Fluency - Proficient in Adobe Creative Suite, including (but not limited to) Keynote, Photoshop, InDesign, and Lightroom, with a strong eye for visual layout and design.
• Organised & Efficient - Strong time management and multitasking across fast-paced projects.
• Adaptable - Committed to learning and staying ahead of digital and industry trends.