Job Title: Digital Community Engagement Manager

About KodNest:

KodNest is a leading EdTech company dedicated to transforming lives through accessible, scalable, and personalized learning experiences in the tech industry. Our mission is to bridge the gap between education and employment by delivering innovative online courses, interactive platforms, and practical resources tailored to the evolving needs of students and professionals.

Role Overview:

• As the Digital Community Engagement and Influencer Manager, you will own the entire process of building KodNest’s online presence, from managing communities to organizing events, collaborating with influencers, and automating workflows. This role requires a proactive, creative leader who can connect with industry experts, drive influencer partnerships, and manage seamless execution of community and marketing initiatives.

Key Responsibilities:

1. Community Building & Engagement:

• Build, grow, and manage an active online community on platforms such as LinkedIn, Instagram, YouTube, Facebook, Twitter, and other relevant channels.

• Develop strategies to increase community interaction, engagement, and loyalty.

• Monitor discussions, respond to comments, and address concerns professionally and promptly.

Implement automated workflows for tasks like event registrations, reminders, follow-ups, and influencer communications using tools like HubSpot, ActiveCampaign, or similar platforms.

• Optimize processes to ensure efficiency and a seamless user experience.

2. Digital Marketing Communications:

• Plan, execute, and oversee KodNest’s digital marketing campaigns across social media, email marketing, and other online channels.

• Align community engagement efforts with broader digital marketing goals to amplify brand visibility and audience reach.

• Coordinate with the content and creative teams to deliver compelling and targeted messaging.

3. Content Creation & Campaigns:

• Create engaging content, including posts, blogs, polls, newsletters, and event announcements, to drive audience interest.

• Organize and host virtual events, such as webinars, AMA (Ask Me Anything) sessions, contests, and Q&A sessions to foster community participation.

4. Feedback & Insights:

• Collaborate with internal teams, including product development and customer support, to gather and act on community feedback.

• Monitor industry trends, competitor activities, and audience behaviors to refine community strategies.

5. Analytics & Reporting:

• Track key community engagement metrics, such as growth, sentiment, and participation rates, to evaluate success.

• Use social media management tools and analytics platforms to optimize engagement and report on campaign performance.

6. Brand Advocacy:

• Serve as the voice and advocate of KodNest’s online community, ensuring a positive brand image and fostering a sense of belonging among members.

• Engage influencers, brand advocates, and alumni to strengthen community ties and broaden KodNest’s reach.

7.Influencer Marketing:

• Develop and manage influencer partnerships to amplify KodNest’s brand message.

• Negotiate contracts, define deliverables, and track influencer performance metrics.

• Monitor trends and identify emerging influencers relevant to the tech and EdTech space.

Requirements:

1. Proven experience as a Community Manager, Digital Marketing Manager, or a similar role, with a strong track record of managing successful campaigns and growing online communities.

2. Excellent written and verbal communication skills, with the ability to engage and connect with diverse audiences.

3. Expertise in managing platforms like LinkedIn, Instagram, Facebook, YouTube, and emerging channels, along with a deep understanding of their features.

4. Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Sprout Social).

5. Passion for EdTech and a desire to contribute to the professional growth of students and professionals.

6. Ability to work independently, solve problems creatively, and thrive in a fast-paced environment.

7. Strong interpersonal skills to build meaningful relationships and foster a sense of belonging within the community.

8. Bachelor’s degree in marketing, communications, business, or a related field (preferred).

Preferred Skills:

• Experience in the EdTech industry or a passion for education and technology.

• Knowledge of SEO, email marketing, and paid advertising strategies.

• Ability to host and moderate webinars or online events.

What We Offer:

• Competitive salary and performance-based incentives.

• Opportunity to work with a fast-growing EdTech company shaping the future of tech education.

• A collaborative and creative work environment that values innovation.

• Continuous learning opportunities and professional development support.