We're a leading recruitment company in Sri Lanka, looking for a Channel Development Manager - General and Modern Trade for a leading FMCG/MNC company based in Colombo.

Key Responsibilities:

• Channel Strategy & Execution:
• Develop and implement strategic plans to grow volume, visibility, and distribution across General and Modern Trade channels.
• Promotions & Trade Marketing:
• Design and execute promotional plans and trade marketing activities aligned with business objectives and seasonal trends.
• Channel Partner Management:
• Build strong relationships with key distributors, retailers, and modern trade chains to ensure alignment on growth targets.
• Data-Driven Decisions:
• Monitor channel performance using KPIs and market insights; adjust strategies accordingly to optimize growth.
• Cross-Functional Collaboration:
• Work closely with Sales, Marketing, Supply Chain, and Finance teams to ensure seamless execution and inventory management.
• Team Leadership:
• Guide and develop regional trade teams, ensuring skill enhancement and target achievement.

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred)
• 5–8 years of proven experience in FMCG sales, with a focus on General and/or Modern Trade
• Strong understanding of trade dynamics, retail trends, and shopper behavior
• Excellent communication, negotiation, and analytical skills
• Proficient in MS Office; experience with CRM and ERP tools is a plus