Job Summary

To play a key role in achieving company sales targets & channel growth through developing & implementing BTL strategies within brand guidelines as well as customers' & shoppers' expectations.

Job Responsibilities

• Develop & recommend multiple channel strategies in line with company and brand development.
• Develop focused trade strategies for specific accounts and trade channels. Ensure these strategies are in tandem with brand positioning and the potential of the accounts/channels.
• Category analysis and data analytics using available data to identify distribution gaps, and channel development opportunities in the assigned categories/brand portfolio.
• Ensure full understanding of changing trade dynamics and development in the retail industry, to recommend effective channel & sales strategies that will give the Company a competitive edge.
• Design and monitor a competitive activity feedback report to track the frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting, and future referencing purposes.
• Keep track, analyze, and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve the level of requirements.
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the company's objectives.
• Interact with Marketing regarding deadlines / lead time required for promotions, pack/price changes, new products, etc to ensure effective implementation by the sales force.
• Design and implement price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending pricing strategies based on information received.
• To ascertain new product launches, distribution tracking, secondary displays, planograms, etc.
• Lead pre-deployment activity guidelines for merchandising/brand ambassadors.
• Coordinate with cross-functional departments as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
  
  

Conduct market visits.

• Ad hoc tasks assigned by the Manager.
• Perform other services for Biocostech Philippines Corporation its affiliates and its subsidiaries.
  
  

Job Requirements

• Candidate must possess at least a Bachelor's/College Degree, Post Graduate Diploma/Master's Degree in Business Studies/Administration/Management, Marketing, or equivalent.
• With at least three (3) relevant years of experience in sales, trade, and category experience in the FMCG market.
• Proven track record in category and space management skills.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent negotiation, communication, and interpersonal skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience with data analysis tools.
• A good team player.