Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the Brand Marketing Manager, New Medical Sensors you will be developing and overseeing the brand strategy for new products, including positioning, visual identity, messaging and market research.  You will play a key role in developing and executing marketing campaign strategy and content creation. This role is crucial for the success of the program’s marketing objectives and requires cross-functional leadership who partners and influences across multiple disciplines, and strong project leadership abilities.

What You’ll Work On

Develop product positioning and key messaging to articulate value offer, in partnership with cross-functional teams.

Develop brand strategy and lead projects from concept to completion to create brand standards and architecture and visual identity.

Drive global marketing projects from concept to completion, overseeing all aspects including requirements gathering, scope definition, creative briefs, design, content creation, timelines and approvals. 

Manage market research activities including defining objectives and scope, managing deliverables and timelines.

Manage marketing communications, develop content and execute marketing campaigns.

Collaborate and partner with product management, medical affairs, commercial, regulatory, legal and external vendors to deliver against fast-paced deadlines and goals.

Monitor progress, assure adherence and evaluate the performance of brand and marketing tactics to ensure objectives are met.

Independently performs assignments with limited instruction and develops approach to a solution based on needs/goals

Carries out duties in compliance with established business policies

Other duties as assigned, according to the changing needs of the business

Travel as needed, approximately 25%

Required Qualifications

Bachelors Degree in Marketing, Marketing Communications, or similar business-related degree

Minimum 8 years of experience with 3-5 years of progressively responsible Marketing product/brand management experience in medtech/health care/OTC marketing or combined with consumer packaged goods marketing experience.

Preferred Qualifications

Masters Degree

MBA strongly preferred due to the business complexity and strategic focus of the position

Previous experience working in a start-up organization

Advanced level PC skills with previous experience creating executive level presentation content in Word, Excel and Ppt

Previous experience demonstrating influence and leadership skills to successfully deliver programs and projects on time, within budget, and scope.

Previous experience presenting and delivering compelling business insights to executive level leaders

Proven experience with successful collaborating with cross-functional teams to attain business objectives.

Proven ability to use analytical skills and financial acumen to influence positive business outcomes.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is $112,000.00 – $224,000.00. In specific locations, the pay range may vary from the range posted.