DATABASE MARKETING ANALYST Duties and Responsibilities: * Assists Database Marketing Manager in analyzing effectiveness of programs and promotions by utilizing data mining and pro formas and any other effective methodology. * Responsible for test and control methodologies and back-end analysis of all campaigns, including return on investment analysis. * Create statistically based predictive analyses to support business and marketing strategy and consumer behavior conclusions. * Provides input to marketing on customer's tastes, preferences and segmentation analysis. * Develop and implement customer surveys, data collection tools, monthly segmentation reports, database hygiene and other reports as required. * Reporting and analyzing; redemptions, membership enrollments, tracked play, ADT, time played, action and any other information requested. * Perform data research and data quality audits. * Develop marketing tools to utilize for analysis. * Help define requests for support from other marketing areas. * Develops recommendations for direct marketing tools that improve marketing efficiencies and effectiveness. * Serves as liaison between marketing and IT on issues related to data mining and database integrity. * Manages analysis from inception to completion, developing actionable recommendations. * Supports tests of new marketing technology, especially segmentations. * Adjust Complimentaries and/or points in player accounts. * Shared service position to assist other Rivers Casino brand properties * All other duties as assigned * Perform the duties and responsibilities associated with the Illinois Gaming Board Statewide Voluntary Self-Exclusion Program as described in Section A of the Rivers Casino - Des Plaines ICS. Job Requirements: * Bachelor's degree in Data Analysis, Marketing, Economics, Finance, or a related field and/or appropriate database marketing/casino experience preferred * Must have intermediate MS Excel, Access, Word and PowerPoint skills * Experience with Tableau or other data visualization tools preferred * Experience with relational database management systems and languages such as SQL, Access, and/or SQL Server a plus * Ability to create, analyze and interpret financial reports and marketing analysis reports * Excellent organizational skills, superior verbal, written and interpersonal communication skills * Ability to quickly evaluate alternatives and decide on a plan of action * Ability to successfully fulfill the pre-employment process * Ability to work flexible shifts and days of the week including holidays * Ability to obtain and maintain all necessary licensing * Position includes lifting, pushing, pulling, frequent typing, sitting and/or standing Perks that Work! * Medical, Dental, Vision, and Life Insurance * 401K - 4% match to 5% Team Member Contribution * $1 Daily Meals * Earn up to 18 Days of Paid Time Off Your First Year * Free Shuttle from Rosemont's Blue Line Station * Free Parking On-Site * Rivers Casino Scholarship Program for Team Members and their Children/Grandchildren * Tuition Reimbursement * Fitness/Gym Reimbursement * Community Volunteer Opportunities * Leadership Training & Career Advancement Programs * Team Member Exclusive Discounts