- What should your product marketing manager cover letter include?
- What can you write in the introduction of your cover letter?
- What should be mentioned in the cover letter body for a product marketing manager vacancy?
- How to write a cover letter closing
Applying for jobs as a product marketing manager? A cover letter is one of your most valuable marketing assets. Make your application stand out with a persuasive product marketing manager cover letter.
When you’re looking for your next product marketing manager job, your cover letter can be just as important as your resume. It’s an opportunity to flex your skills and sell yourself as the right product marketing manager for the role. If you need help, this guide and example can show you how to write a compelling product marketing manager cover letter.
We’ll show you how to write a cover letter that lands you an interview, including:
What your cover letter should include
How to write a captivating introduction
What to discuss in the body of your letter
How to close your cover letter
What should your product marketing manager cover letter include?
Similar to a go-to-market strategy, your product marketing manager cover letter should follow a clear structure. Start by creating a header with your name and contact information, as well as the information of the company where you’re applying. You can then address the hiring manager with the right cover letter salutation. Some examples include “Dear [First Name] [Last Name]” and “Dear Chief Marketing Officer.”
The rest of your cover letter should include an introduction, a body, and a conclusion. We’ll go over each section in more detail below.
What can you write in the introduction of your cover letter?
Within a few sentences, your cover letter introduction should convince a hiring manager you have what it takes to promote products and drive brand messaging. Start your cover letter by briefly describing your experience, including successful campaigns you’ve led.
A relevant anecdote or quantifiable metric can be valuable information to include in your introduction. For example, you may discuss the qualified leads you’ve generated through marketing initiatives or how you’ve used market analysis to inform product requirements.
In your introduction, don’t forget to express your interest in the role. Show the hiring manager you’re genuinely excited about the possibility of working for the company.
Expert Tip
Customize your introduction
Tailor the introduction of your letter to the organization where you’re applying. For example, you may mention its history of launching unique products or its consistent revenue growth. This customization shows you’ve done your research and sets you apart.
06/11/2024
Dear Ms. Jocelyn Adams
I am writing to express my interest in the Product Marketing Manager position at StockX. With 10+ years of extensive experience in multiple facets of strategic marketing in the technology sector, I have honed a comprehensive understanding of this dynamic marketing landscape. My prior roles as a Global Product Marketing Manager, Global Technical Marketing Manager, and Product Marketing Manager bring a wealth of expertise to contribute to the growth and objectives of your organization.
What should be mentioned in the cover letter body for a product marketing manager vacancy?
Your cover letter body should describe how you’ve used your skills to attract and convert customers through successful product messaging.
It’s helpful to divide the body into three sections:
Why you? Explain how your skills and experience have produced value for your previous employers. Our example letter references the applicant’s record of revenue growth for other organizations. Discuss similar situations where you generated buzz around a new product or influenced product developments to align with customers’ needs. Include quantifiable outcomes to back up your successes.
Why here? Tell an employer why you’re excited about working for their company. Apply your research skills to learn more about the organization, including its products, mission, and values. Discuss how you can help the company reach its goals or solve a problem. For example, you may mention your record of increasing brand awareness for start-ups or your ability to retain customers through product enhancements.
Why now? Discuss why you’re choosing to apply for the job at this point in your career. How does the position or company fit with your career goals? You may explain, for instance, that you want to work for a company that specializes in high-tech products because of your knowledge and interest in this area.
For more advice, check out our article on what to write in a cover letter body.
In my current role as a Global Product Marketing Manager, I realized triple-digit growth for an underperforming valve product line through strategically coordinated sales, marketing, and manufacturing efforts. Prior to this, I provided key leadership in technical marketing for a solar wafer product line, leading to the acquisition of a ~$100M company that became a key contributor to the company’s penetration into the solar business. Earlier in my career as a Product Marketing Manager, I tracked and reviewed the performance of top semiconductor and solar customers, leveraging data from various sources to provide critical market intelligence to senior management. This strategic approach contributed to over 40% of the annual revenue from new products alone. I would be pleased to deliver similar results for your company.
In addition, please note the following highlights of my qualifications:
Extensive experience in guiding business development, directing marketing efforts, and developing market-based solutions to drive business success.
Expertise in analyzing markets, data, costs, and competition to create optimal and winning product strategies.
Solid history of success in supporting organizational goals within a wide range of industries, including advanced materials, renewable energy, and semiconductors.
Proven ability to manage product introduction, launch, presentations, and negotiations.
How to write a cover letter closing
In your cover letter closing, summarize your qualifications and restate your interest in the position. Thank the hiring manager for considering your application.
By the end of your letter, you want the hiring manager to be ready to contact you for an interview. Follow these other tips to close your cover letter:
Tailor your experience to the role. Once more, explain how your skills and experience make you the best candidate for the role: “I’m confident my proven record of optimizing product performance through strategic marketing will make me an asset to your team.”
Provide a call to action. Convert the hiring manager with a persuasive call to action: “I look forward to discussing my suitability for the role with you at an interview.”
I am confident that my strong track record in navigating complex market environments and driving the deliverables of high-performing teams will significantly contribute to StockX. I would welcome the opportunity to further discuss my suitability in a personal interview. Please feel free to contact me to arrange a convenient time.
Sincerely,
Bill Byers
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