- What should your product manager cover letter include?
- What can you write in the introduction of your cover letter?
- What should be mentioned in the cover letter body for a product manager vacancy?
- How to write a cover letter closing
You know you’re the right product manager for the job, but how do you convince a hiring manager? A well-written cover letter might do the trick. Discover how to write a product manager cover letter to get the interview.
As a product manager, you have no problems defining your vision and getting teams, executives, and stakeholders on board. But writing a cover letter? That’s a different story. If you need a product manager cover letter for your next job, use this guide and the corresponding product manager cover letter example for help.
We’ll show you everything you need to write a product manager cover letter, including:
What information to include
Advice for writing an attention-grabbing introduction
How to sell yourself in the cover letter body
The best way to close your letter
What should your product manager cover letter include?
Product managers often have similar skills and backgrounds. Your cover letter can set you apart in a crowded field of applicants. It should show a hiring manager how you can develop and execute roadmaps to bring profitable products to market.
Start your product manager cover letter with a professional header, including your contact details and the company’s information. Address your cover letter to the hiring manager using their full name. If you don’t know their name, skip the “to whom it may concern” greeting with an alternative option.
After the greeting, you’ll write an introduction, a body, and a closing. We’ll go over each element in detail below.
What can you write in the introduction of your cover letter?
The introduction of your cover letter can convince an employer to keep reading—or toss your application. Grab their attention immediately with a unique fact, skill, or insight related to the position.
For example, you may describe a successful product launch you’ve led or mention how you plan to help the company solve a problem. Connect your skills and experience to the role to show the hiring manager why you’d be a great addition to their team.
Don’t forget to express your enthusiasm for the job in your introduction. Companies want to hire product managers who are passionate about helping them achieve business goals.
Dear Margaret Fullerton
If your company is seeking a product management leader dedicated to developing strategic enterprise offerings that outpace the competition, please consider me for the position of Product Manager. I am certain you will find my technical expertise and business acumen valuable additions to your team.
What should be mentioned in the cover letter body for a product manager vacancy?
In the body of your letter, sell yourself as the best product manager to meet a company’s needs. Provide specific examples to back up your statements and prove your value.
As you write the letter, think about answering these three questions an employer may have:
Why you? Explain how your education, training, and experience make you qualified for the product manager role. Describe successful projects you’ve worked on, including the results you achieved. For example, you may share how many new users signed up for a product or how much revenue it generated. As much as you can, provide measurable data, including dollar amounts, to show the impact you made.
Why here? Tell a hiring manager why you want the position. Do your research into the role and the company so you can provide specific details. For example, do you want to work for the company because it has a history of releasing innovative products? Do you thrive in an agile environment? Share why you’re excited about the possibility of joining the product team.
Why now? A prospective employer also wants to know why you’re looking for a new job. Explain how the position fits into your long-term career path. For example, you may want to transition into a new industry or move to a larger company with more opportunities for advancement. Share how the new job can help you meet your goals.
For more ideas, read our article on what to write in a cover letter body.
Expert Tip
Use bullet points for accomplishments
If you want to draw an employer’s attention to your top achievements, use bullet points to make them stand out, as we’ve shown in our example. Bullet points are great places to describe measurable impacts or unique qualifications you bring to the job.
My talent for identifying and developing business value has been crucial in my current role as VP of Mobile Product Solutions, where I steer product strategy, product marketing, and solution consulting for the provider of a cloud-based mobile operations platform with customers in 75 countries and $7B under management. In this role, I have been responsible for positioning mobility solutions for dominance in a rapidly expanding market, delivering revenue-generating products and service offerings that include mobile application development, enterprise app stores, mobile device management, and communication lifecycle management
The enclosed resume highlights some of my primary strengths and achievements, including:
Expertise across the entire product lifecycle management (PLM) methodology, noted for leveraging best practices to bring products from concept to launch on schedule.
Proven success overseeing all product lifecycle planning and execution for a $2B+ portfolio of products and services.
Accreditation as a Certified Product Manager (CPM) through the Association of Product Management & Product Marketing (AIPMM).
In addition, I possess well-developed collaboration and relationship management skills. I know how to adapt my communication style while working with customers, vendors, and stakeholders of any technical skill level or background, whether delivering training, negotiating contract details, or leading cross-functional project efforts.
How to write a cover letter closing
The last paragraph should wrap up your letter and convince a hiring manager to schedule the interview. Restate the top reasons you’re a great candidate for the role, such as your ability to inspire teams or solve customer problems.
Follow these additional tips to end your letter:
Express your gratitude. Thank the hiring manager for considering you for the job: “Thank you for your time and consideration of my application.”
Have a call to action. Let them know you want to move forward with a persuasive call to action: “I look forward to discussing my qualifications with you at an interview.”
Get more tips to close your cover letter and end on a strong note.
Confident my skills and experience will prove useful to your organization, I look forward to a personal interview in which we may discuss my qualifications and the ways in which I can contribute to Intex Technologies success.
Sincerely,
Hannah Sitar
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