- What should your marketing director cover letter include?
- What can you write in the introduction of your cover letter?
- What should be mentioned in the cover letter body for a marketing director vacancy?
- How to write a cover letter closing
Take the next step towards finding your dream marketing director job with our guide to writing a cover letter. Learn how to professionally express your talent, skills, and expertise in a way that gets you noticed, and position yourself as the person any company would be glad to hire.
Marketing directors are experts at managing a company’s brand while devising and implementing top-notch marketing strategies. Marketing directors find roles in all industries, such as marketing, public relations, or technology. While you may be a pro at analyzing marketing results, it might seem challenging to market your greatest client: you!
Similar to preparing an effective marketing campaign, creating an effective cover letter requires a clear, concise, detailed plan that allows the hiring manager to glean your top skills, accomplishments, and expertise, as well as your unique value as a marketing director.
In this cover letter guide, along with the corresponding marketing director cover letter example, we’ll review how to create a cover letter that gets results, including:
What should your marketing director cover letter include?
What can you write in the introduction of the cover letter
What information can you give in the body of the cover letter
How to write a cover letter closing
What should your marketing director cover letter include?
Just like developing a clear communication strategy for a client, your marketing director cover letter should be organized so that the reader sees the most important message, namely, your skills and experience. But it’s not just one big wall of text; you’ll divide your letter into several distinct sections.
Start with a header that includes your contact information and the name and address of the company you’re applying to. Then, greet your reader. Find more detail in our article: How to address a cover letter. After that, you’ll want your cover letter to have a concise, but effective, introduction, body, and a closing, and we’ll discuss these sections in detail in the following paragraphs.
What can you write in the introduction of your cover letter?
Remember, you’re marketing yourself, so in the introduction, you need to grab the reader’s attention right away by shining a spotlight on your top attributes.
Space is limited, so make your intent clear: you’re interested in a position with the company. You have to do more than just ask for the job, however. Build their interest with a description of your marketing track record, your knack for strategic planning, or some quantifiable data about how you increased KPIs. If you have a referral or mutual connection with the hiring manager, mention it here. The main goal is to communicate your skills and experience, as well as your enthusiasm at the prospect of working for the company in order to get the hiring manager to keep reading.
Dear Thomas Dylan
With the enclosed resume, I would like to present the background and expertise that position me ideally for the role of Marketing Director with Serendipity, Inc.
What should be mentioned in the cover letter body for a marketing director vacancy?
The body of the marketing director cover letter is where you paint a more vivid picture of your qualifications, talent, and your Unique Selling Points (USP).
To do this, separate your cover letter body into three sections:
Why you? Briefly explain your background, including education, special skills, and relevant job history, Incorporating quantifiable accomplishments. Maybe you were instrumental in implementing an AI-driven personalization engine that resulted in a 20% increase in customer engagement, or you generated $10M in new business opportunities. That’s your USP. A marketing firm (and their clients) are looking for a marketing director who can create results. The cover letter is where you can show them that you’re the one who can do this.
Why here? What do you find special or unique about this company? Have you always wanted to work for a boutique agency, or been looking to move over to the tech sector? Is there something about this marketing agency that you find intriguing? Do their values align with yours? Remember, though, that while you want to sincerely compliment the company, make it clear how you’d fit into the team as well as the company at large.
Why now? Why is this the right job for you right now? Will it get you one step closer to your dream of becoming VP of marketing? Feel free to briefly touch on your goals and how you’ve gone about reaching them. It’s all about demonstrating how your experience has led you to this current opportunity.
Get more in-depth advice in our blog: What should you write in a cover letter body
DO | DON’T |
Customize each letter for every job you apply for. Demonstrate your understanding of the company’s unique needs and how you can address them. Highlight your talent for driving profitable growth. | Forget to proofread your cover letter. Copy information that can be easily found on your resume. Include any irrelevant information or anything that does not support your USP. |
- Customize each letter for every job you apply for.
- Demonstrate your understanding of the company’s unique needs and how you can address them.
- Highlight your talent for driving profitable growth.
- Forget to proofread your cover letter.
- Copy information that can be easily found on your resume.
- Include any irrelevant information or anything that does not support your USP.
Throughout a successful career of more than 15 years in marketing strategy, brand development, and digital communications, I have built a solid footing for exceeding your expectations in this position. In a range of multifaceted roles, I have created and managed multichannel marketing campaigns and coordinated communications, public relations, and social media strategies to drive new branding and growth initiatives.
Note also my following strengths and achievements:
Through savvy communications, marketing, public relations, and social media efforts, I drove awareness of Concord, MA as a tourism destination while Marketing & Communications Manager with the tourism bureau.
A history of conceiving, launching, and managing new brand identities and leading-edge traditional and digital marketing strategies for a diverse array of companies.
Strong technical skills in the use of websites, blogs, e-mail campaigns, virtual town halls, social networking sites, videos, and online publications to expand sphere of influence.
A Bachelor of Science Degree in Business Administration, along with an Advanced Master Certificate in Business Strategies and training in Project Management.
My unwavering commitment to achieving success in marketing campaigns, along with my digital communications and social media talents are sure to be integral to growing and maintaining Serendipity, Inc. image and branding. Having worked in a consultancy capacity for the last year, I am excited at the prospect of a long-term association with a company like yours where my marketing and communication skills can make a lasting impact.
How to write a cover letter closing
The last few lines of your marketing director cover letter should inspire the hiring manager to get in touch with you. Keep the closing brief, no more than two sentences, and make sure to thank them for their time. Here’s a tip: the closing can be a great way to increase your chances of getting an interview.
Make a clear connection to the position. Reiterate how your expertise makes you more than suitable for the job: “My unwavering commitment to achieving success in marketing campaigns, along with my digital communications and social media talents are sure to be integral to growing and maintaining Serendipity Inc.’s image and branding.”
Have a Call to Action. Encourage the reader to take the next step in the hiring process: “I encourage you to contact me to arrange a meeting time to discuss this opportunity in further detail. Until then, thank you for your consideration.”
Don’t get stuck right at the end. Learn more here: How to close a cover letter.
I encourage you to contact me to arrange a meeting time to discuss this opportunity in further detail. Until then, thank you for your consideration.
Sincerely,
Janet Thompson
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