- What should your marketing cover letter include?
- What can you write in the introduction of your cover letter?
- What should be mentioned in the cover letter body for a marketing vacancy?
- How to write a marketing cover letter closing
Advance your marketing career with our definitive guide to composing a compelling cover letter. Gain professional insights on articulating your creativity and communication skills, alongside strategic advice for aligning your expertise with the specific needs of prospective employers. Discover how to present yourself as the indispensable marketing professional every company seeks.
You’re a marketing whizz, with a talent for promoting brands, products, and services as well as proven success driving profitable business growth. Sending a strong brand message to attract new customers to the business is one thing, but promoting yourself on a job application can often be a lot easier said than done.
Similar to encouraging a customer to invest in a product or service, you’ll want the hiring manager to invest in you. A compelling cover letter can pique the interest of a recruiter and compel them to want to learn more about you by reading your resume.
In this cover letter guide, along with the corresponding marketing cover letter example, we’ll look at exactly how to draft a cover letter that can get you noticed, including:
What should your marketing cover letter include?
What can you write in the introduction of the cover letter
What information can you give in the body of the cover letter
How to write a cover letter closing
What should your marketing cover letter include?
Effective communication is at the core of marketing, so ensuring your cover letter projects that you're a born communicator is key to making a great first impression. Keep your cover letter concise and to the point, outlining your stellar marketing skills, experience, and achievements.
Your cover letter should include your contact information, details of the company you are applying to, the date, and a formal greeting. Following this, you’ll need an introduction that hooks the reader, the main body detailing your marketing expertise and achievements, and then a closing paragraph.
What can you write in the introduction of your cover letter?
Your cover letter introduction needs to convey your passion for marketing, strong track record of success, and why you want to join the organization you are applying to. This is your initial pitch, so it needs to sell you as the marketing guru the company needs to hire.
Highlight the specific areas in which you have excelled in your marketing career to date. Researching the organization and reviewing the job description will help you align this experience with the specific job opening. This could include your instrumental role in successful marketing campaigns, CRM marketing, key account management, and the delivery of strategic marketing insights.
Dear Carmen Hansen
Thank you in advance for the opportunity to express my interest in the Marketing position within Mosaic Marketing. My enclosed resume provides an overview of my 10+ years of experience and accomplishments in marketing operations management, campaign development and execution, CRM marketing, account management, and marketing data analytics for diverse companies.
What should be mentioned in the cover letter body for a marketing vacancy?
The body of the marketing cover letter is where you expand on your skills, expertise, and key achievements related to the specific job opening. Rather than continuing in paragraph format, our cover letter example features a short lead-in phrase, followed by impactful bullet points to showcase your marketing prowess.
This approach is preferred by time-pressed hiring managers as they can quickly read about your key skills and accomplishments in a clear and concise way. Stick to no more than five key points as a long list of bullet points will lose impact and recruiters may simply zone out.
An effective approach when creating the cover letter body is to consider the following areas:
Why you. Outline your marketing background, with particular focus on key achievements, skills, and expertise. Using the job description as your guide, showcase what you have done and what you have achieved. Try to weave in both hard (industry-specific) skills and soft skills, such as critical-thinking, communication, and team building skills. For example, you could highlight a notable marketing campaign you successfully delivered in collaboration with cross-functional teams and how this exceeded your client’s expectations.
Why here. Companies are looking for marketing professionals who are passionate about joining their organization. Research your target company’s website and social media platforms so you can connect your expertise to their vision and values via your cover letter.
Why now. What has prompted you to make this move in your career? Maybe you’re passionate about smart content and native marketing and the company is a trailblazer in this field. Conveying this information via your cover letter will highlight your passion and commitment for the job opening.
Get more in-depth advice in our blog: Writing short cover letters - with 5 samples
Expert Tip
Make sure to follow directions from the job advertisement. Typically employers will provide instructions on how to submit your resume and cover letter such as sending the documents in a specific file format or using specific job reference details. Before sending your application, make sure you’ve ticked all the boxes on the job posting as any mistakes might raise some red flags.
Following are just a few of the qualifications I would bring to this role:
Proven ability to develop and drive highly strategic, targeted campaigns aligned with evolving business needs, requirements, and priorities; and great success in working collaboratively across internal teams and with vendors and agencies to deliver on requirements.
Solid experience in analyzing consumer behavior and market trends, building segmentation strategy, and identifying target audiences for robust email and direct mail campaigns.
Keen analytical and critical-thinking skills, with ability to manage multiple competing marketing projects concurrently, adhering to strict project budgets and timelines.
Passion for post-campaign analysis and ROI evaluation, with success in identifying campaign wins and opportunities for improvement—advising leaders and stakeholders on findings and recommendations.
Strong background in support of robust customer engagement, loyalty, and retention programs.
Additionally, I am attentive to detail, solution-driven, and resourceful, and I approach my work with positivity and professionalism. Please let me know if I can provide additional information for your review. I thank you for your consideration and hope to hear from you soon to discuss this opportunity and my qualifications in detail.
How to write a marketing cover letter closing
The closing section of your marketing cover letter needs to persuade the hiring manager to give you a shot at an interview. This is also a golden opportunity to deliver a strong finish to your cover letter. This doesn’t need to be a long paragraph (a couple sentences is fine). Here’s some inspiration:
Focus on the added value you can bring to your prospective employer. Demonstrate that you can adapt your skills to benefit the organization by linking a relevant accomplishment on your resume to one of the key goals or objectives of the role.
Include a Call to Action. Encourage them to take your application to the next level: “I look forward to speaking with you and learning more about the (Position Title) position and (Company Name). Until then, thank you for your time and consideration.”
Tick all the boxes with your cover letter. Learn more here: Cover letters: a guide with everything you need to know
Sincerely,
Client Name
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