- What should your digital marketing cover letter include?
- What can you write in the introduction of your digital marketing cover letter?
- What should be mentioned in the cover letter body for a digital marketing vacancy?
- How to write a digital marketing cover letter closing
Much like a digital marketing campaign, a cover letter needs to tell a story and provide a call to action. Discover how to write a digital marketing cover letter that gets you an interview with our helpful guide and example.
If you work in digital marketing, you know how to appeal to a target audience and promote a product or service. A cover letter works the same way—except the target audience is a hiring manager, and what you’re promoting is yourself. This guide and corresponding example will show you how to write a digital marketing cover letter that’s worthy of going viral.
In this article, we’ll answer the following questions:
What should your digital marketing cover letter include?
How can you write an attention-grabbing introduction?
What information should you include in the cover letter body?
How should you close the cover letter?
What should your digital marketing cover letter include?
A digital marketing cover letter should follow a clear structure, showing an employer how your skills and experiences make you an ideal candidate. Begin with a header listing your contact information, as well as the hiring manager’s name and title. Then, write a greeting to open your letter. For more information, read our article on how to address a cover letter.
The other elements of your cover letter should include an introduction, a body, and a closing. We’ll discuss each part in more detail below.
What can you write in the introduction of your digital marketing cover letter?
Like a punchy social media post, the introduction of your cover letter should get the reader’s attention—and quickly. Use the first few sentences to describe the impressive achievements you’ve had in your digital marketing career.
If you can, lead with an example of a successful campaign you’ve worked on or managed. Include metrics showing the outcomes of your work, such as an increase in organic traffic. Measurable results can provide proof of your marketing expertise and pique a hiring manager’s interest.
Your introduction should also mention why you’re excited to apply for the role. Briefly describe your interest in the position and/or company. For example, you can say that you’re applying because the company has a collaborative culture or a reputation for innovative marketing.
Dear Taylor Humphrey,
As a multifaceted and experienced marketing professional with an excellent record of delivering solid analytics for leading companies, I was excited to discover Brightside Digital Agency’s opening for the digital marketing role. Therefore, please accept this letter and the attached resume as an expression of my genuine interest in your team and desire to make a lasting contribution to your vision and objectives.
What should be mentioned in the cover letter body for a digital marketing vacancy?
A well-developed marketing strategy focuses on the unique selling points (USPs) for a target audience. The body of your digital marketing cover letter should do the same.
It’s helpful if you break down your cover letter body into three parts:
Why you? Explain your relevant qualifications in digital marketing, including your work experience, education, and any certifications you’ve earned. As you describe your marketing experience, focus on the achievements you’ve had. Did you develop a blog strategy that produced more leads? Were you responsible for creating a viral social media campaign? Think about your unique experiences that can set you apart from other candidates.
Why here? Your letter should tell an employer why you want this particular job. How does the position align with your priorities, values, or career goals? For example, you might mention your passion for the company’s mission or your desire to grow in a forward-thinking organization. Show the hiring manager that you’ve done your homework about the company and the role.
Why now? You’ve chosen to take the next step in your career by applying for this job. Explain why you’ve made this decision at this point in time. Will the job allow you to expand your skills in search engine optimization? Are you ready to take on a more strategic role? Connect your goals to the job to show a hiring manager why you’ll be motivated to succeed.
- Share professional anecdotes that highlight your digital marketing skills and expertise.
- Research the company’s brand voice and adapt your cover letter to match.
- Repeat the information listed on your resume.
- Use overly informal language. If a company has a casual brand voice, strike a balance between conversational and professional.
Want more advice? Check out our article on what to write in a cover letter body.
Through my experience in diverse roles, including Direct Marketing Analyst and Digital Marketing Specialist, I have had the privilege of working with all organizational levels to support marketing efforts, from campaign development and management to strategic planning and budget administration. The results of my efforts earned me a reputation not only for accuracy and timeliness, but also for my contributions to major competitive analysis, upgrade campaigns, and service agreements. Additionally, my capacity to encourage cross-departmental collaboration and to engage executive decision makers facilitated numerous improvements in the overall integrity and value of our analysis.
Please consider the following highlights of my accomplishments:
Extracted email results from vendor dashboard, scrubbed data for discrepancies, and analyzed and reported trends, bounces, click-throughs, unique opens, and unsubscribe rates.
Grew campaign rates by 3X and optimized direct and e-mail marketing response by establishing demographic segmentation while successfully implementing database marketing strategies.
Ensured the seamless execution of internet marketing campaigns by collecting and communicating project requests for URLs, banners, and promotions, while coordinating system upgrades to enhance functionality.
How to write a digital marketing cover letter closing
The last paragraph of your digital marketing cover letter needs to close the deal and convince a hiring manager to take the next steps.
Follow these tips to write an impactful cover letter closing:
Match your skills to the role. Briefly explain how your qualifications make you the right person for the job: “I’m eager to use my expertise in social media marketing to grow engagement and brand awareness for the organization.”
End with a call to action (CTA). Encourage the hiring manager to contact you for an interview: “I look forward to discussing my qualifications with you in more detail at an interview.”
Discover more tips in our article on how to close a cover letter.
I am confident I am well positioned to make an immediate contribution as your next digital marketer. The opportunity to meet with you in person to discuss my candidacy would be most appreciated. Meanwhile, thank you for your professional consideration and forthcoming response.
Sincere regards,
Alex Johnson
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