- What should your customer success manager cover letter include?
- What can you write in the introduction of your cover letter?
- What should be mentioned in the cover letter body for a customer success manager vacancy?
- How to write a cover letter closing
Take the next step in your career with our expert guide to composing a compelling customer success manager cover letter. Learn how to effectively highlight your skills and expertise to be the customer success manager a company needs.
Being a customer success manager involves more than just talking to people on a headset. It incorporates process improvements, operation management and data analysis. Customer success managers find roles in all kinds of companies, acting as a liaison between the sales department and the customer. But no matter how great you are with people, writing a customer success cover letter that highlights your extensive managerial skills and expertise might seem like an overwhelming challenge.
However, creating an effective cover letter is straightforward, and has one purpose: You want the reader (i.e. the hiring manager) to get a clear picture of your unique value.
In this cover letter guide, along with the corresponding customer success manager cover letter example, we’ll examine the process of creating a cover letter that can get you interviews, including:
What should your customer success manager cover letter include?
What can you write in the introduction of the cover letter
What information can you give in the body of the cover letter
What to write a cover letter if you don’t have any relevant experience (optional)
How to write a cover letter closing
What should your customer success manager cover letter include?
Your customer success cover letter should be set up so that the reader sees your career highlights with a minimum of scanning. A good cover letter contains several sections, starting with a header that includes your contact information and the information of the organization where you are applying for. This is followed by a polite and professional greeting. For more details, check out our article on how to address a cover letter. Other sections your customer success cover letter should include are an introduction, a body and a closing. We will go over these elements in detail in the following paragraphs.
What can you write in the introduction of your cover letter?
The objective of your cover letter is to grab the reader's attention and entice them to keep reading. The best way to do this is to highlight your most valuable skills and accomplishments, placing them front and center on your cover letter.
Don’t waste any time with platitudes: express your interest and enthusiasm for a position with the company. After that, communicate your proven track record, such a metric you have for saving a company money, or an anecdote about how you successfully helped an employer increase efficiency. If you were referred to the company by a current employee, include that in the introduction as well. The main thing you want to accomplish is to communicate your qualifications, enthusiasm, and sincerity for the position, and to keep the reader from hitting the “delete” button.
Dear Ms. Smith,
With this letter and the attached resume, I would like to express my sincere interest in the Customer Success Manager position you have available. As an accomplished manager with nearly 10 years of experience overseeing daily operations, process improvements, and sophisticated data analysis to achieve customer service excellence in high-volume call centers, I possess a wide range of knowledge and talents that will allow me to contribute toward the success of your company.
What should be mentioned in the cover letter body for a customer success manager vacancy?
The body of the customer success manager cover letter is where you expand on your skills, your expertise, and your Unique Selling Points (USP).
An effective approach is to break it into three different sections:
Why you? Explain your expertise in the field, including education, training, and relevant work experience. Highlight your education or any relevant certifications, using them as a segue into your work history. Include quantifiable achievements into your descriptions. Were you able to increase productivity, and by how much? Were you able to grow revenue or employee retention? That’s your USP. Companies want to know what you can do for them, and the cover letter is a great place to tell them.
Why here? What appeals to you about this company? Have you always wanted to work in that particular industry or been looking to work for a start-up? Why have you chosen to apply for this role at this company? Let them know what intrigues you, but also let them know how you would fit into that department or team.
Why now? Why are you the best person for this job? Do you have plans to move up within the company? Concisely explain your career path up until now, how you’ve worked towards meeting your goals, and how your experience has prepared you for taking on this opportunity at this time.
Get more in-depth advice in our blog: What should you write in a cover letter body
- Tailor your cover letter to each individual company
- Proofread your cover letter for errors
- Include keywords from the job description
- Incorporate information that isn’t on your resume
- Use a generic greeting such as “Dear Sir”
- Copy your resume word-for-word in your cover letter
- Use jargon or overly technical language
- Make your cover letter longer than one page
My expertise lies in successfully enhancing customer response strategies, innovating new processes, and managing overall customer service functionality to maximize loyalty, productivity, and growth. Throughout my career, I have developed and led staff training programs, supervised workforce and performance analysis, and directed strategic projects and initiatives to accelerate revenue growth while slashing costs. Additionally, my expertise in coaching and leading customer-centric teams positions me to make a significant impact on your organization.
The following achievements demonstrate my qualification for this position:
Increasing productivity by more than 100%, decreasing handle time by 20%, and cutting average time to answer by 50% through targeted representative coaching and development.
Piloting the growth and expansion of an internet marketing start-up, managing daily operations, team building, quality control, and customer service excellence for its inbound call center; increased NPS by more than 100%, grew revenue by 30%, and boosted retention by 30%.
Creating and presenting new-hire, ongoing, and leadership development training sessions on topics such as customer service soft skills, new product launches, and sales techniques.
Analyzing call center and staff performances—including metrics and KPIs— and implementing new processes, programs, and initiatives to stimulate improved operations and service levels.
How to write a cover letter closing
The last paragraph of your customer success manager cover letter should encourage the hiring manager to contact you. Keep the closing brief—two to three sentences—and make sure to thank them for their time. Remember, though, that this section isn’t trivial: it could make the difference whether you get an interview or not!
Connect your expertise to the position. Reiterate how your experience and skills would be an asset for the position: “My proven dedication to ensuring outstanding call center productivity while optimizing customer service, loyalty, and retention will contribute immensely to the success of Sunshine Insurance Company.”
Include a Call to Action. Motivate the reader to take the next step in the hiring process: “Thank you for your consideration; I look forward to speaking with you soon.”
Don’t fall short of the mark. Learn how to effectively end a cover letter here: How to close a cover letter.
My proven dedication to ensuring outstanding call center productivity while optimizing customer service, loyalty, and retention will contribute immensely to the success of Sunshine Insurance Company. Thank you for your consideration; I look forward to speaking with you soon.
Sincerely,
David Allen
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