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Social Media Manager Resume Example & Writing Guide

  • Why use this social media manager resume example?
  • How to write a great social media manager resume
  • Which key skills are relevant for a social media manager resume?
  • Social Media Manager example

A social media manager oversees the social media presence of a company’s brand across various platforms, such as Facebook, Twitter, Instagram, and LinkedIn. The primary goal is to build and maintain a strong online presence that helps increase brand awareness, engage with target customers, and ultimately drive sales. As a social media manager, you understand how important it is to promote a brand, and you have sought-after skills to do it. Use our social media marketing resume example and writing guide to create content that will engage hiring managers and get you interviews.

Why use this social media manager resume example?

No matter how great a service or product is, if no one knows it exists, it’s useless. The same is true for your expertise as a social media manager. Using our social media manager resume example and writing guide will help you create a strong, effective resume that will promote your skills, experience, and accomplishments to get you noticed.

Our guide will help you gauge your competitiveness in the job market by comparing your qualifications and experience to our industry resume example. This will allow you to showcase your qualifications and achievements, stand out to potential employers, and advance your career.

How to write a great social media manager resume

Writing a great social media manager resume requires highlighting creativity, marketing skills, and attention to detail. Begin with a strong profile statement that highlights your skills, experience, and qualifications. This will help catch the attention of hiring managers and provide a snapshot of what you have to offer. Instead of simply listing your job duties, highlight your achievements and how they have helped the companies where you’ve worked. Use metrics to show the impact of your work by including engagement rates, follower growth, and revenue gains.

To improve results with an employer’s applicant tracking system (ATS) is to use keywords specific to the social media industry and the particular role you want. To stand out from your competition, it is vital that you provide examples of campaigns you have managed and metrics you’ve improved. 

By using our social media manager resume example and writing guide, you will be able to showcase your training, certifications, and relevant education to demonstrate your level of expertise in your field. Our tips will help you create a great social media manager resume that displays your skills and experience and will help you stand out in the job market.

Which key skills are relevant for a social media manager resume?

When outlining skills for a social media manager resume, make sure they’re relevant for your target job opportunities by checking the job ads to identify in-demand skills. Here are some hard and soft skills to include:

  • Social media marketing

  • Communication

  • Leadership

  • Creativity

  • Strategic thinking

  • Customer care

  • Analytics

  • Project management

Social Media Manager example


Summary example

Skillful, passionate creator of engaging digital marketing content to inform, inspire, and motivate target audiences in line with corporate objectives. Offering seven years of success managing strategic communications through well-trafficked social media platforms.

Employment history example

Social Media Manager & Tasting Room Associate at Scratch Distillery, Edmonds, WA


Led development and implementation of comprehensive digital marketing strategy to engage with followers, fortify company brand, promote distillery products, and generate interest in tasting room events. Managed creation and publishing of compelling content (stories, promotional blurbs, informational copy, images, and videos) to be posted to social media outlets according to plan. Responded to club member and follower inquiries / comments in a timely manner to hold audience interest. As Tasting Associate, provided customers and club members with enjoyable tastings of distillery vodkas, gins, whiskeys, and beer.

  • Increased average reach by 15% and grew total social fans by 20% in one year.

Worked closely with Owner to understand forthcoming events and product releases to align digital marketing and social media plans accordingly.

Social Media Manager at Great Life Publishing / Greatergood


Managed multifaceted digital marketing strategy comprising social media outreach, email blasts, and website communication. Oversaw team of contracted writers in content curation. Personally created fresh, relevant, original content. Coordinated the sharing of trending news and industry developments via scrums.  Utilized various tools (including Google Analytics, Facebook Insights, and Post Planner) to assess the reach and effectiveness of all posts and campaigns; made necessary strategy and tactic adjustments based on findings.

  • Managed paid social media campaigns with advertisers, exceeding ad revenue targets. Also served as chief contact with companies seeking to utilize Great Life’s targeted distribution lists.

  • Increased average reach by 25% and grew social fans by 30% through effective content management and audience engagement.

Education example

M.A Athletic Administration at Concordia University, 2020

B.A. Theater / Communications at Point Loma University, 2007

Skills example

  • Marketing Plan Development

  • Writing for Digital & Social Media

  • Paid Advertising Coordination

  • Content Curation & Scheduling

  • Data, Metric & ROI Analysis

  • Industry & Market Research

  • Media Relations and Partnerships

  • Communication and Presentation

  • Teaching & Instruction

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