Social Media Manager resume example & writing guide

The digital marketing field is continuously expanding. Social media managers typically create, manage, and execute a company's social media strategy to enhance brand awareness, engage audiences, and drive traffic and sales.

As social media continues to grow, businesses are always looking to hire social media managers to create content, schedule posts, monitor social media channels, analyze performance metrics, and stay updated with trends. 

In fact, the demand for social media experts is increasing at its highest rate. But, although there is a multitude of opportunities, there is also quite a bit of competition. That said, a strong resume will be the key to impressing hiring managers and landing a new role in social media management.

This article will show you how; continue reading as we discuss: 

• What a social media manager resume should include

• Advice on each section of your resume (summary, work history, education)

• Adding relevant skills to your social media manager resume

• Choosing the right resume template for a social media manager

What should your social media manager resume include?

Because businesses heavily rely on social media managers to enhance their online presence, it's essential for the resume to clearly communicate not only your technical skills and marketing expertise, but also your ability to work effectively in a fast-paced, dynamic environment. 

Employers are seeking candidates who can demonstrate their ability to create engaging content, analyze performance metrics, and adapt strategies to achieve business goals. Your resume should also showcase your expertise in managing social media platforms.

Be sure to include the following sections in your social media manager resume: 

• The resume header with your contact information

• The resume summary 

• The employment history section

• The resume skills section

• The education section

How can you create a  professional summary?

Recruiters today are bombarded with applications. So your resume needs to capture their attention quickly and the professional summary is the perfect opportunity to make a strong first impression. Done well, your professional summary should set the tone for your resume, immediately showcase your fit for the role, and entice the hiring manager to read on. 

Call out your experience and proficiency in the digital marketing sector, mentioning any major achievements and the variety of campaigns to which you have contributed. Dedicate a few lines to your areas of expertise to underscore your capabilities. Consider including both hard skills such as social media analytics and content creation, as well as soft skills like creativity and communication. 

Technology plays a critical part in managing social media, so be sure to include software tools like WordPress, Facebook Analytics, and Google Analytics as well. See our adaptable social media manager resume summary below.

How should you describe your work experience as a social media manager?

For your work history, list previous positions in reverse chronological order since recruiters usually look at your most recent roles first. Include information such as your job title, employer name, employment duration, and location.

Highlight specific duties of your role, including the social media platforms you managed, levels of audience engagement, and the outcomes of your campaigns. Add a bulleted list of achievements to highlight your contributions to brand growth and online presence. This helps demonstrate the value you bring as a social media manager and distinguishes you from other candidates. 

Use metrics to illustrate your impact, such as follower growth, engagement rates, or the success of social media campaigns.

Here’s an example of a strong accomplishment bullet for a social media manager: 

• Developed and executed a social media campaign that increased brand awareness by 30% and engagement by 25% in six months.

Take a look at the adaptable social media manager resume employment history section below.

Include a fitting education and certifications section

The education section of your social media manager resume is very important as marketing professionals typically need a bachelor’s degree in marketing, communications, or a related field. So, be sure to showcase your academic achievements, including degrees or certifications. 

• List your education in reverse order, with the newest degree first. No need to include the year unless you’ve graduated recently (within the last five years).

• Include professional development. Demonstrate your commitment to continuous learning by highlighting additional training or courses you've completed, such as certifications in social media marketing or content strategy.

Which key skills are relevant for a social media manager resume?

Employers are seeking candidates who excel not only in social media strategy but also in effective communication with audiences and teams. Thus, when outlining your key skills, ensure a blend of technical expertise, encompassing familiarity with social media platforms and analytics tools, and soft skills like creativity and meticulous attention to detail.

Incorporate relevant keywords throughout your resume to showcase the practical application of your skills in real-world scenarios. This strategic approach not only improves your performance in Applicant Tracking Systems (ATS) but also enhances your candidacy, making you a standout applicant for the role.

Here’s a list of key skills you could include in your social media manager resume: 

• Social media strategy

• Content creation

• Audience engagement

• Social media analytics

• Social media campaigns

• Brand management

• Influencer collaboration

• Trend analysis

 While the core responsibilities of social media managers remain consistent across roles, companies may use diverse terminology to explain job duties. Therefore, it's imperative to customize your resume in alignment with the specific job description to optimize your prospects. 

How to select the most impactful social media manager resume template

A clean, professional template is a good choice when crafting your social media manager resume. Be sure to pick a layout that is easy to read and navigate. This enables recruiters to grasp your career history effortlessly and understand how you align with the role. 

Since marketing tends to be a creative industry, feel free to add a splash of color in your resume, but don’t overdo it. You want the emphasis to be on your skills, background, and qualifications. Keep it clean and simple. A well-designed resume enhances your visibility amidst competition and leaves a positive impression on the decision-makers.

Need more help? Discover our wide range of resume options tailored to your unique needs with our resume builder. You can also find inspiration from our extensive collection of 100+ resume examples.

Copyable social media manager resume example

Key takeaways for writing a social media manager resume

1. Aim to concisely showcase your proficiency in managing social media platforms and creating engaging content.

2. Add measurable achievements to substantiate your impact and effectiveness, including the results of your efforts.

3. Emphasize relevant education and certifications to validate your expertise.

4. Integrate strategic keywords across your resume to optimize ATS screening and improve your chances of being hired.

5. Use an easily navigable format to ensure your suitability for the position is immediately evident.