- Why use this marketing manager resume example?
- How to write a great marketing manager resume
- Which skills are relevant for a marketing management resume?
- Marketing Manager resume example
Marketing managers organize initiatives to spread the word about a product, brand, or company, while managing communications between the business and its client base. They increase customer interest in products or services across a variety of media channels and are responsible for the strategic leadership of local, national, and/or international marketing campaigns. If you’re looking for a marketing manager role, a compelling resume is vital. Check out our resume example and step-by-step guide to help show employers you are the right person to lead their marketing team to success.
Why use this marketing manager resume example?
To advance your career in marketing management, your resume needs to highlight a diverse skill set, from creativity, brand positioning, and digital channel management, through strategic leadership, communication, and analytical skills. The demand for talented marketing managers is high, and the field frequently evolves, so having a standout marketing resume that demonstrates your adaptability is critical.
Many marketers are great at promoting products and services, but they may find it difficult to sell themselves via a resume. If you fall into this category, we can help! Use our marketing manager resume example and writing guide to perfect your resume and advance your career.
How to write a great marketing manager resume
Your resume should showcase your experience in building successful marketing campaigns in alignment with strategic objectives, as well as your contributions to other marketing efforts and continual improvement.
Check the job description for keywords that you can use throughout your resume to write your professional summary, areas of expertise, and work experience sections. This will align the resume with the specific job opportunity and make it more impactful.
Include your contact information on the resume and add a link to your LinkedIn profile, website, and portfolio if you wish. Hiring managers will often look at your LinkedIn profile, so it’s a good idea to make sure it is up to date.
The professional summary is placed at the top of your resume and is a snapshot of your skills, experience, and achievements in marketing management. Having a punchy, direct, and succinct professional summary that clearly tells hiring managers what you can do for their company will help peak their interest to read on and learn more about your work history.
In your work experience section, start with your most recent job and work back to earlier roles, covering no more than 10 to 15 years of your work history. Focus on using action verbs and back up the skills and experience being put forward with specific achievements. Quantifying achievements is extremely important on a marketing resume, so include as many relevant facts and figures as you can to tell the hiring manager exactly what you accomplished.
If you have any professional certifications, awards and honors, or relevant job training to include, then add this information to your resume after the education section. This additional information will show your commitment to professional development.
Which skills are relevant for a marketing management resume?
Job ads are the best source for finding keywords to include in your marketing management resume, but only include keywords that apply to your skills and experience. Look out for terms in job ads that are repeated or emphasized as important skills and experience. Here are some hard and soft skills to include on your marketing resume:
Go-to-market strategy
Business development
Program and project management
Brand positioning
Pipeline development
Market research
Product/service development
Revenue generation
Budgeting and cost control
Creativity
Communication
Partnership development
Motivational leadership
Cross-functional collaboration
Marketing Manager resume example
Summary example Highly versatile leader with proven record of developing brand-aligned marketing strategies to drive business launch and expansion, new product introduction, service implementation, and corporate positioning; adept in forging comprehensive suites of sales and marketing tools, solutions, processes, and resources. Outstanding program and project manager, with talent for end-to-end planning, development, and launch. Build and nurture key relations among stakeholders, strategic partners, and opinion leaders.
Employment history example
Marketing Manager at Philips Healthcare, Framingham, Massachusetts
2018 - Present
Promoted to lead field go-to-market planning for medical alert and aging-in-place products / services.
Conceptualize, develop, and execute go-to-market strategies for new and re-launched products / services, creating comprehensive business development programs—including messaging and positioning strategies, sales support tools, sales force training programs, lead generation channels, customer engagement processes, reporting tools, and performance measurement / analysis tools.
Serve as project manager for cross-functional sales and marketing teams to develop multifaceted go-to-market solutions for presentation to executive team; lead new pilot programs.
Propelled B2B competitive conversions by 200% within larger customer competitive conversion project, securing 115% of goal for competitive win-backs of lost B2B customers.
Strategically re-launched a project to deliver a 12% YOY increase.
Planned and managed 23 nationwide customer engagement events, achieving a record-breaking customer satisfaction rating of 95% and driving measurable business development for attending customers by an average of 5% over non-attending customers.
Marketing Manager at Philips Healthcare, Framingham, Massachusetts
2015 - 2018
Spearheaded marketing operations for B2C business and B2B partners, transforming the B2C and B2B engagement and measurement processes for consistently dramatic results.
Instrumental contributor to $1.4M profit margin improvement—200% over initiative plan—by increasing adoption of automatic payments for B2C partners to achieve record-high attachment and conversion rate.
Pioneered the organization’s first company-owned B2B partner, cross-functional steering committee, which established a B2B advisory board and guidelines for on-boarding company-owned B2B partners.
Led cross-functional team in project planning and management, completing effort 4 months early and exceeding the goal of 95% transition / integration of all acquired stakeholders and affiliated entities.
National Sales Director at PreferredTime, Boston, Massachusetts
2010 - 2015
Led sales for startup providing innovative pharmaceutical sales visit management services for reps and practices.
Forged all aspects of national sales and marketing vision, strategy, frameworks, plans, processes, and operations for medical group sales team. Served on executive management team.
Reorganized sales team and boosted average sale per rep by 45%.
Revamped compensation plan and redefined sales territories.
Transformed processes and workflows through implementation of Salesforce.com customer relationship management (CRM) system.
Education example
Bachelor of Science in Business Administration at Ithaca College
Skills example
National & International Sales Planning
Go-to-Market Plans & Strategies
Partner Relations / Negotiations
Branding & Positioning Initiatives
Pipeline Development & Forecasting
Program & Project Management
