Marketing Intern resume example & writing guide
- What should your marketing intern resume include?
- How can you create a professional summary?
- How should you describe your work experience as a marketing intern?
- Include a fitting marketing intern resume education and certifications section
- Which key skills are relevant for a marketing intern resume?
- How to select the most impactful marketing intern resume template
- Copyable marketing intern resume example
- Key takeaways for writing a marketing intern resume
It’s tough to know what to include on a marketing intern resume when you have limited professional experience. Review this helpful guide to learn how to make an impressive resume and land a marketing internship.
An internship can jump-start your career in marketing, but first you have to land the role. Preparing a professional resume can convince an employer to hire you for an internship. If you’re not sure how to describe your experience as a marketing student, you can use our resume example and guide to get started.
In this guide, we’ll show you how to create a marketing intern resume with step-by-step instructions, including:
What to include on your resume
How to discuss your academic experience and skills
The right keywords to add to your resume
Advice for choosing the best resume template
What should your marketing intern resume include?
A marketing internship can allow you to gain real-world job experience, so take your application seriously. Submit a well-written, polished resume with information about your education and relevant experience, such as other internships. You should also include details about your technical and soft skills, like search engine optimization (SEO) and communication.
When putting together your marketing intern resume, include the following sections:
The resume header with your contact information
The professional summary
The work experience section
The education section
The resume skills section
How can you create a professional summary?
A professional summary highlights your unique strengths for a marketing internship. Write two to three sentences about your marketing skills and academic accomplishments. Even though you may have limited marketing experience, emphasize the value you can bring to an organization as an intern.
In your summary, for example, you may mention a marketing project you completed for school or a previous internship you’ve had. Explain how those experiences have prepared you for the marketing internship. The summary in our resume example highlights a previous internship where the job seeker assisted with planning special events and promotional activities.
Enthusiastic and highly dedicated with ability to leverage current education and relevant background while excelling in a Marketing role.
How should you describe your work experience as a marketing intern?
Employers usually understand that college students and recent graduates don’t have much, if any, previous professional experience. However, that doesn’t mean you should ignore this part of your resume. Instead, focus on the transferable skills you’ve gained in other jobs or internships.
For example, if you worked as a retail sales associate in college, you may describe how you communicated with customers to understand their needs and make targeted product recommendations. Include other relevant experiences you may have, such as a previous marketing internship or volunteer work.
For each job or internship on your resume, list your title, employment dates, and responsibilities. For internships, discuss the projects you worked on and the skills you gained. Use bullet points to emphasize your most notable duties or achievements in each role.
Expert Tip
Include your student experience
If you’re a marketing student, you can include your academic experience in your employment section, like we’ve shown in the example resume (with this section labeled as “Experience Highlights” not “Professional Experience”). Provide details about the courses and projects you’ve completed as a student. This approach allows you to provide valuable details about your experience while formatting your resume to be compatible with an applicant tracking system (ATS).
Marketing, Finance, and Business Student at Northeastern University, D’Amore McKim School of Business, Boston, MA 2020 - present
Develop understanding of marketing function, process, strategy, buyer behavior, and market research as well as digital marketing, marketing communications, sales, and new product development.
Become familiar with concepts of product design, research, pricing, packaging, transportation, advertising, and brand management.
Analyze methods for positioning products and services in a favorable light.
Explore changing economic, political, legal, ethical, and cultural contexts for marketing strategy development.
Create and deliver PowerPoint presentations for various team projects. Organize meetings and set due dates for all phases of final team project including 15-page paper and 20-minute presentation.
Served as active member of Northeastern University Marketing Club (NUMA) and Northeastern University Japanese Student Association (NUJSA).
Planned, organized, and executed quarterly social events for international students in Boston with more than 100 participants.
Marketing Intern at Uber Japan, Tokyo, Japan 2023 - present
Assisted Marketing Manager in research, analysis, and execution of promotions and events.
Cultivated pipeline of potential third-party partners, built relationships, and tracked progress.
Provided additional support in planning and implementing short-term marketing events and stunts.
Led development of strategy for Instagram and other social media applications, increasing client base to 30 followers in two weeks.
Identified approximately 10 companies for creation of special corporation to execute business plan.
Research, Reporting, and Analytics Intern at Sony Music Entertainment, New York, NY 2022 - 2022
Rotated through three two-month assignments with Consumer Research Team, Sales Analytics Team, and Digital Sales Team.
Researched music artist sales using Nielsen SoundScan and internal reporting systems. Analyzed return on investment (ROI) of promotions at music retailers including eMusic, iTunes, Amazon, and Target.
Interpreted data from social media tools such as Crimson Hexagon and Next Big Sound.
Identified partnership opportunities and marketing trends from survey data. Attended meetings on digital sales and marketing initiatives.
Compiled analyses of digital, mobile, and physical sales trends.
Aided in special analysis projects for Sony corporate and label executives and U.S. Sales Group.
Include a fitting marketing intern resume education and certifications section
Some marketing internships require applicants to be current students or recent graduates. Include an education section to show employers your highest level of education. When writing this portion of your resume, keep the following tips in mind:
Provide your expected graduation date. If you’re a current student, indicate your expected graduation date. For example, you may write, “Bachelor of Arts in Marketing, expected graduation May 2025.”
Include relevant coursework. For an internship resume, you can provide additional details about your education. Our example resume lists the technical proficiencies the candidate has gained as a current marketing student.
Mention certifications. If you’ve earned a relevant marketing certification, such as SEO, you can include it in your education section. A certification may set you apart from other students and entry-level candidates.
Bachelor of Science Candidate in Business Administration at Northeastern University, D’Amore McKim School of Business, Boston, MA
Concentration: Marketing and Finance
Which key skills are relevant for a marketing intern resume?
Prospective employers will review your resume skills section to make sure you can handle the internship responsibilities. In this section, feature some skills you’ve gained in school or previous jobs. Emphasize the technical marketing skills you have, such as WordPress or social media.
Some employers may use ATS software to scan marketing intern resumes. Make sure you review the internship posting and include relevant keywords to optimize your chances of passing the ATS successfully. (To learn more about including keywords on your resume, check out our article on resume ATS optimization.)
The skills you include on your resume may depend on the type of marketing internship you want to get. In general, some good skills to include on your resume are:
Digital marketing
Copywriting
Brand management
Search engine optimization
Social media
Adobe Creative Suite
Microsoft Office
How to select the most impactful marketing intern resume template
When writing a marketing intern resume, use a modern resume format to present yourself in a professional manner. Choose a template with clearly defined sections so an employer can quickly scan your resume for important details. As a college student or recent graduate, you likely have minimal experience, so keep your resume to one page.
If you’re applying for your first marketing internship, you may feel unsure about the best template to use. Check out the templates we have available in our resume builder and choose one that matches your situation. You can get more ideas by browsing the 100-plus resume examples we have available.
Copyable marketing intern resume example
Summary example
Enthusiastic and highly dedicated with ability to leverage current education and relevant background while excelling in a Marketing role.
Employment history example
Marketing, Finance, and Business Student at Northeastern University, D’Amore McKim School of Business, Boston, MA 2020 - present
Develop understanding of marketing function, process, strategy, buyer behavior, and market research as well as digital marketing, marketing communications, sales, and new product development.
Become familiar with concepts of product design, research, pricing, packaging, transportation, advertising, and brand management.
Analyze methods for positioning products and services in a favorable light.
Explore changing economic, political, legal, ethical, and cultural contexts for marketing strategy development.
Create and deliver PowerPoint presentations for various team projects. Organize meetings and set due dates for all phases of final team project including 15-page paper and 20-minute presentation.
Served as active member of Northeastern University Marketing Club (NUMA) and Northeastern University Japanese Student Association (NUJSA).
Planned, organized, and executed quarterly social events for international students in Boston with more than 100 participants.
Marketing Intern at Uber Japan, Tokyo, Japan 2023 - present
Assisted Marketing Manager in research, analysis, and execution of promotions and events.
Cultivated pipeline of potential third-party partners, built relationships, and tracked progress.
Provided additional support in planning and implementing short-term marketing events and stunts.
Led development of strategy for Instagram and other social media applications, increasing client base to 30 followers in two weeks.
Identified approximately 10 companies for creation of special corporation to execute business plan.
Research, Reporting, and Analytics Intern at Sony Music Entertainment, New York, NY 2022 - 2022
Rotated through three two-month assignments with Consumer Research Team, Sales Analytics Team, and Digital Sales Team.
Researched music artist sales using Nielsen SoundScan and internal reporting systems. Analyzed return on investment (ROI) of promotions at music retailers including eMusic, iTunes, Amazon, and Target.
Interpreted data from social media tools such as Crimson Hexagon and Next Big Sound.
Identified partnership opportunities and marketing trends from survey data. Attended meetings on digital sales and marketing initiatives.
Compiled analyses of digital, mobile, and physical sales trends.
Aided in special analysis projects for Sony corporate and label executives and U.S. Sales Group.
Education example
Bachelor of Science Candidate in Business Administration at Northeastern University, D’Amore McKim School of Business, Boston, MA
Concentration: Marketing and Finance
Skills example
Microsoft Office Suite (Word, PowerPoint, Excel including Pivot Tables and VLOOKUPS), Photoshop VSCO Cam, iMovie, Next Big Sound, Crimson Hexagon, Windows, Mac OS
Researching music artist sales and analyzing ROI of promotions at music retailers
Marketing plan and strategy development
Product and services positioning
Social media, digital marketing, and brand management
Adaptable team player with excellent interpersonal and communication skills
Bilingual with business fluency in English and native proficiency in Japanese
Key takeaways for writing a marketing intern resume
A marketing intern resume should focus heavily on your academic background, past internships, and technical proficiencies.
Target your resume to the internship by discussing the transferable skills you’ve used in other jobs or internships, such as communication.
Include keywords on your resume to show employers you have the right skills for the marketing internship.
