- What should your marketing associate resume include?
- How can you create a professional summary?
- How should you describe your work experience as a marketing associate?
- Include an education section in your marketing associate resume
- Which key skills are relevant for a marketing associate resume?
- How to select the most impactful marketing associate resume template
- Copyable marketing associate resume example
- Key takeaways
Marketing is the lifeline to any business and there is no shortage of opportunities for marketing associates. Contributing to driving a company’s marketing activities to promote products or services, marketing associates are in high demand.
This role involves collaborating with the marketing team, conducting market research, developing marketing strategies, creating content for promotional materials, coordinating events, and analyzing the effectiveness of marketing campaigns. Marketing associates often work with digital marketing tools and social media platforms, and contribute to building brand awareness and customer engagement.
If you’re looking to land a marketing coordinator role, your resume will need to convey your marketing skills and experience to appeal to hiring managers.
In this guide, we cover:
What to include in your marketing associate resume
How to structure the summary, work history, and education sections
How to add relevant skills to your marketing associate resume
How to pick the right resume template for a marketing associate
What should your marketing associate resume include?
As a marketer, it’s important to be able to convey your own career story to entice hiring managers to call you for interviews. How you present yourself mirrors your capacity to market a product or service, influencing your candidacy as recruiters assess your resume.
That said, make sure you focus on highlighting how your skills contribute to the company’s bottom line as you describe your professional experiences.
How to structure your marketing associate resume:
Header
Professional summary
Core competencies
Employment history
Education
How can you create a professional summary?
Your resume summary should aim to offer a concise snapshot of your distinctive qualifications for marketing associate positions. As a crucial section of your resume, it's vital for the summary to instantly captivate recruiters' attention, compelling them to dive deeper into your background. Start with a header featuring your desired job title, ensuring clarity about the roles you're aiming for.
Consider using a concise power statement in place of a longer skill summary paragraph. This approach is effective for job seekers with direct experience in their desired field. It's also a great way to keep the resume on one page.
Following the power statement, create a list of core competencies to make it easy for recruiters to quickly identify the specific skills they’re looking for you to possess.
See our adaptable resume summary below.
Marketing leader prepared to leverage background in digital marketing and analytics to support successful, enterprise-scale, integrated marketing efforts
How should you describe your work experience as a marketing associate?
When outlining your marketing background, detail your previous positions, including dates of employment, locations, and company names. It's crucial to organize them in reverse chronological order, as recruiters typically prioritize your most recent roles.
Summarize your daily responsibilities in a brief paragraph, followed by a bulleted list of achievements. Incorporate metrics and numerical data surrounding your marketing-related projects where possible to underscore the substantial impact of your contributions in previous roles. This format ensures a quick and comprehensive understanding of both your responsibilities and the measurable success of your accomplishments.
Here's a quick accomplishment example for a marketing associate:
Led 12+ Facebook and Twitter campaigns, boosting engagement 2600% and obtaining 13,000 new users on very limited budgets.
Take a look at the adaptable resume employment history section below.
Digital Marketing Associate at The Ad Council, New York, NY 2015 - 2023
Planned and guided launch of high-impact digital campaigns to inspire ongoing dialog, engagement, and action.
Oversaw all campaign budgets and deliverables. Developed and initiated social media marketing campaigns to drive engagement and communicate public service announcements.
Managed Google Ads/AdWords accounts, including development of keyword strategies and ad copy.
Generated content for SMS/text messaging marketing programs, ensuring alignment with campaign objectives and approval by campaign teams and clients.
Defined and tracked campaign KPIs, monitored campaign effectiveness, and reported results to stakeholders.
Directed ~30 industry relations grant accounts; transitioning subset of six campaigns from industry relations accounts to G Suite for non-profit status on behalf of nonprofit partners.
Led numerous highly successful Facebook and Twitter campaigns, resulting in millions of likes and reaching a substantial number of users on very limited budgets.
Developed and launched multiple SMS campaigns, including message development, implementation, optimization, and reporting/performance analysis.
Marketing & Social Media Assistant at NYU Wasserman Center for Career Development, New York, NY 2014 - 2015
Conceived, planned, and carried out far-reaching marketing plans / programs.
Engaged with students, faculty, alumni, and stakeholders to gather information for campaign development purposes.
Facilitated competitive benchmarking and consumer research/analyses to gain valuable insights in the creation of effective marketing strategies.
Measured and evaluated campaign and program effectiveness while identifying trends, successes, and areas for improvement.
Significantly increased visibility in only two weeks by developing and launching paid social media test flights; published relevant daily posts that increased engagement within months.
Designed, produced, and delivered multiple highly effective marketing campaigns that grew number of new users and enhanced user retention and satisfaction.
Applied consumer and market insights to boost brand awareness and event attendance throughout campaign lifecycle.
Became trusted subject matter expert on digital marketing / social media best practices and brand recognition strategies to expand user base.
Include an education section in your marketing associate resume
As you pursue jobs in marketing, you may have sought out learning opportunities to advance your skill set. This section of your resume allows you to highlight your formal education, technical certifications, or industry training. Specify essential details, including the name of the degree, course, certification, or training, along with the accrediting institution and respective dates of completion.
Master of Science in Integrated Marketing at New York University, New York, NY
Bachelor of Arts in Communication at The State University of New York at Geneseo, Geneseo, NY
Google Partners AdWords Certificate | Google Partners Analytics Certificate Trading Academy Certified – Professional | Trading Academy Certified – Connected TV
Which key skills are relevant for a marketing associate resume?
To land a marketing associate role, it's crucial to showcase a specific skill set that aligns with employers' expectations. If you're uncertain about these skills, review multiple marketing job postings and integrate recurrent key phrases into your resume. Don’t forget the tools and software applications you have used in your past marketing roles that may be relevant. Including strong keywords not only captures recruiters' attention but also aids the ATS in recognizing your application as a good fit.
Here's a brief list of key skills for your marketing associate resume:
Digital marketing
Multichannel marketing
Web analytics and reporting
Social media
Marketing campaigns
Digital Marketing
Campaign Lifecycle Management
Strategy & Execution
Annual Marketing Plan Development
Web Analytics & Reporting
Vendor Relations
Customer Engagement
Client Relationship Management
How to select the most impactful marketing associate resume template
When developing your marketing associate resume, a well-organized and polished presentation is essential. Use a straightforward and reader-friendly layout to assist recruiters in capturing the essence of your career narrative. A structured resume not only showcases your organizational skills but also emphasizes your capability to present information with clarity and precision.
Explore a variety of resume options tailored to your unique situation through our resume builder. Gain inspiration from our extensive collection of 500+ resume examples.
Copyable marketing associate resume example
Summary example
Marketing leader prepared to leverage background in digital marketing and analytics to support successful, enterprise-scale, integrated marketing efforts
Employment history example
Digital Marketing Associate at The Ad Council, New York, NY 2015 - 2023
Planned and guided launch of high-impact digital campaigns to inspire ongoing dialog, engagement, and action.
Oversaw all campaign budgets and deliverables. Developed and initiated social media marketing campaigns to drive engagement and communicate public service announcements.
Managed Google Ads/AdWords accounts, including development of keyword strategies and ad copy.
Generated content for SMS/text messaging marketing programs, ensuring alignment with campaign objectives and approval by campaign teams and clients.
Defined and tracked campaign KPIs, monitored campaign effectiveness, and reported results to stakeholders.
Directed ~30 industry relations grant accounts; transitioning subset of six campaigns from industry relations accounts to G Suite for non-profit status on behalf of nonprofit partners.
Led numerous highly successful Facebook and Twitter campaigns, resulting in millions of likes and reaching a substantial number of users on very limited budgets.
Developed and launched multiple SMS campaigns, including message development, implementation, optimization, and reporting/performance analysis.
Marketing & Social Media Assistant at NYU Wasserman Center for Career Development, New York, NY 2014 - 2015
Conceived, planned, and carried out far-reaching marketing plans / programs.
Engaged with students, faculty, alumni, and stakeholders to gather information for campaign development purposes.
Facilitated competitive benchmarking and consumer research/analyses to gain valuable insights in the creation of effective marketing strategies.
Measured and evaluated campaign and program effectiveness while identifying trends, successes, and areas for improvement.
Significantly increased visibility in only two weeks by developing and launching paid social media test flights; published relevant daily posts that increased engagement within months.
Designed, produced, and delivered multiple highly effective marketing campaigns that grew number of new users and enhanced user retention and satisfaction.
Applied consumer and market insights to boost brand awareness and event attendance throughout campaign lifecycle.
Became trusted subject matter expert on digital marketing / social media best practices and brand recognition strategies to expand user base.
Education example
Master of Science in Integrated Marketing at New York University, New York, NY
Bachelor of Arts in Communication at The State University of New York at Geneseo, Geneseo, NY
Google Partners AdWords Certificate | Google Partners Analytics Certificate Trading Academy Certified – Professional | Trading Academy Certified – Connected TV
Skills example
Digital Marketing
Campaign Lifecycle Management
Strategy & Execution
Annual Marketing Plan Development
Web Analytics & Reporting
Vendor Relations
Customer Engagement
Client Relationship Management
Key takeaways
The main sections of your resume for a marketing associate include a header, summary, experience, skills, and education.
Develop a captivating professional summary that showcases your distinctive strengths and marketing proficiency.
Display your past positions in reverse chronological order, offering brief descriptions and emphasizing noteworthy accomplishments with quantifiable metrics when feasible.
Spotlight pertinent educational qualifications, certifications, or specialized training to underscore your proficiency as a marketing associate.
Customize your skills to harmonize with marketing, smoothly infusing key phrases from job descriptions across your resume.
