Marketing resume example & writing guide

As with any resume, an outstanding marketing resume must be well-written, cleanly formatted, and be an appropriate length relative to your experience. Shorter is better, but you need to make sure it contains all the relevant details of your employment and education, along with all your unique abilities.

Why use this marketing resume example?

The example marketing manager resume uses the classic style with an introduction and summary. It then jumps into lists of relevant skills and accomplishments. Marketing involves a lot of different activities and requires many skills. You need to list the skills that are most important to the job that you are applying for. Don’t make the list too long, or the hiring manager may get bored or may be skeptical that you have all those skills.

The career experience section should focus on your last ten years' worth of work experience. This is important because it helps keep the resume short. Employers are most interested in what you have done recently. You can include older experience in an additional experience section, but the descriptions should be very brief.

The accomplishments listed for each job are relevant to the marketing profession, and most include numbers to demonstrate precisely how the achievement contributed to the success of the business. This is crucial to grab the reader’s attention, and so they will see how you added value to your roles.

How to write a great marketing resume

When you are creating your new resume, think about what makes your skill set unique. What abilities and experiences do you have that make you different from every other marketer? Utilize these things throughout your resume to create a truly effective and compelling picture. 

For each of your work experiences, keep the description short, just a sentence or two. Give a basic explanation of your high-level job responsibilities. Avoid using flowery language with a lot of adjectives. The most important part of each work experience is to list your achievements. Use bullet points to make them stand out and be easy to read. Include quantifiable results, and keep each bullet to about one line.

You should also include a section, usually at the end, for your education, training, and certifications. These should also be very short, just a line or two. Include the degree, course, or certificate name and the name of the issuing school or organization. You don’t have to include anything that is over ten years old, except for major degrees or certifications that are still valid. You can leave the dates off of anything that is over ten years old.

Proofread your resume carefully and remember that your goal is to impress the hiring manager. If anything sounds redundant or bland, then change it. Make sure that everything pops and will keep their attention.

Which key skills are relevant for a marketing resume?

A marketing professional has to be able to do a lot of things well, but which skills are the best ones to include on your resume to ensure you land that great new job? Are you a great researcher? Can you design eye-catching graphics, or develop engaging content? Awesome, leverage those skills in your resume, both on your list of skills and your career experience sections. Play to your strengths and put your strongest abilities first. But always make sure they are important to the employer and the role you are applying for.

Here are some of the hottest hard and soft skills you should include on your marketing resume:

• Strategy

• Digital marketing

• Content management 

• Social media expertise

• Customer relationship management 

• B2B marketing

• Market analysis

• Campaign management 

• Training and development

Marketing resume example