Market Research Resume Example & Writing Guide

What should your market research resume include?

Most market research job openings have a bachelor’s degree in market research as a minimum requirement, though degrees in statistics, data analysis, or consumer studies might also satisfy a company’s needs. What’s important is that your resume’s education section lists degrees and certificates that show you’re good at managing and identifying trends in large pools of data. Your resume should also highlight moments where you increased a company’s revenue, strengthened its ties with clients and stakeholders, or improved the methods they used to collect data from and about consumers.

Why use this market research resume example?

One big advantage of the marketing research sample resume below is that its layout lets you fit all your background information onto a single page. At the same time, the design still looks aesthetically pleasing if you expand your resume to two or three pages. The boilerplate text in this sample resume also has keywords you can borrow to grab the attention of a company’s applicant tracking system and elegant sentences you can rework to describe your own market research experiences.

The professional summary section of this sample resume has multiple subsections designed to let recruiters quickly look up key facts about your background and strengths. In the header subsection, you can list your job title along with three specific market research fields you specialize in. The skill summary paragraph, right above the core competencies skill list, gives you ample space to describe your relevant qualifications and personal strengths such as dedication and attention to detail.

The professional experience section should include the last 10-15 years of your work history. Each job entry has a short paragraph where you can talk about the position’s day-to-day tasks, followed by bullet points to showcase special accomplishments such as revenue boosts or successful strategy development. And then there’s the sample resume’s education and credential section. As its heading suggests, you can use this section to list both your academic degrees and your proficiencies with office/data analysis software.

Which key skills are relevant to a market research resume?

Nearly every career in market research requires professionals who are good at critical thinking; accordingly, your market researcher resume should talk about your ability to pour over large amounts of consumer data and pick the right marketing strategy for your company’s needs. Your resume should also show recruiters your proficiency with written and verbal communication, particularly when it comes to creating functional strategy reports and organizing helpful presentations.

These skills in particular always look good on a marketing research expert resume:

• Project management

• Quantitative research

• New business development

• Competitive intelligence

• Fast-moving consumer goods

• High-impact presentations

• Brand management

• Team building & leadership

• Mentoring & coaching

• Data analytics

• Competitor analysis

• Survey design

• Data visualization diagram design