Maybe you’re seeking out a career as a market research analyst. Maybe you’re looking to specialize as a marketing research manager or consultant. Either way, you’ll need an accessible, professional-looking resume that’ll help your job application stand out. Read this guide and study its sample resume to learn more about the key experiences recruiters want to see in their marketing research experts and how to better organize information about your background.
Most market research job openings have a bachelor’s degree in market research as a minimum requirement, though degrees in statistics, data analysis, or consumer studies might also satisfy a company’s needs. What’s important is that your resume’s education section lists degrees and certificates that show you’re good at managing and identifying trends in large pools of data. Your resume should also highlight moments where you increased a company’s revenue, strengthened its ties with clients and stakeholders, or improved the methods they used to collect data from and about consumers.
One big advantage of the marketing research sample resume below is that its layout lets you fit all your background information onto a single page. At the same time, the design still looks aesthetically pleasing if you expand your resume to two or three pages. The boilerplate text in this sample resume also has keywords you can borrow to grab the attention of a company’s applicant tracking system and elegant sentences you can rework to describe your own market research experiences.
The professional summary section of this sample resume has multiple subsections designed to let recruiters quickly look up key facts about your background and strengths. In the header subsection, you can list your job title along with three specific market research fields you specialize in. The skill summary paragraph, right above the core competencies skill list, gives you ample space to describe your relevant qualifications and personal strengths such as dedication and attention to detail.
The professional experience section should include the last 10-15 years of your work history. Each job entry has a short paragraph where you can talk about the position’s day-to-day tasks, followed by bullet points to showcase special accomplishments such as revenue boosts or successful strategy development. And then there’s the sample resume’s education and credential section. As its heading suggests, you can use this section to list both your academic degrees and your proficiencies with office/data analysis software.
Nearly every career in market research requires professionals who are good at critical thinking; accordingly, your market researcher resume should talk about your ability to pour over large amounts of consumer data and pick the right marketing strategy for your company’s needs. Your resume should also show recruiters your proficiency with written and verbal communication, particularly when it comes to creating functional strategy reports and organizing helpful presentations.
These skills in particular always look good on a marketing research expert resume:
New business development
Fast-moving consumer goods
Team building & leadership
Mentoring & coaching
Data visualization diagram design
Dedicated professional with more than 10 years of experience designing surveys, creating reports, and providing actionable recommendations based on market research findings. Honest and dependable leader with proven success in cultivating and strengthening relationships, identifying client business objectives, and negotiating mutually beneficial proposals and agreements. Consistent track record of increasing multimillion-dollar revenue, surpassing annual financial targets, maximizing data quality, and facilitating timely deliverables.
Employment history example
Market Research Director, Consumer Insights at THE ABC COMPANY, Chicago, IL 2019 - Present
Directed survey design, research, fielding, and analysis of insights to manufacturers and retailers regarding consumer attitudes and purchasing behaviors using Nielsen Homescan panel. Oversaw Client Manager and mentored multiple team members. Conducted in-depth client meetings to understand business goals. Created executive-level PowerPoint presentations summarizing key insights and actionable recommendations based on survey data.
Generated more than $1M in revenue in first year; increased revenue to over $1.8M in last full year.
Market Research Associate at THE NIELSEN COMPANY, Chicago, IL 2013 - 2019
Functioned as primary Nielsen contact supporting Unilever’s deodorant brands as well as secondary contact supporting Unilever’s hair care brands. Built and strengthened client relationships across all levels from Associate to VP level. Developed surveys and reports; provided insights, recommendations, and quantified opportunities to aid in creation of Unilever’s marketing plans. Created and presented annual business reviews to Unilever’s marketing / brand, sales, and research teams. Directed work of client manager and account executive. Conducted monthly training for Unilever associates on Nielsen data and applications to business issues.
Assisted Unilever in developing strategy for gaining leadership in Men’s Grooming Category.
Eliminated non-value-added work by partnering effectively with offshore analytic team.
Bachelor of Arts in Advertising, Minor in Marketing at Marquette University
New Business Development
Fast-Moving Consumer Goods
Team Building & Leadership
Coleman is a professional writer specializing in creating standout resumes & cover letters. Aside from helping job-seekers create documents optimized for getting results, Coleman writes career advice blogs covering a wide range of in-demand career development topics. Whether providing clients with their perfect resume or comprehensive insights into trending professional topics, Coleman is there to lend his invaluable expertise.