- What should your digital marketing resume include?
- How can you create a professional summary?
- How should you describe your work experience in digital marketing?
- Include a fitting digital marketing resume education and certifications section
- Which key skills are relevant for a digital marketing resume?
- How to select the most impactful digital marketing resume template
- Copyable digital marketing resume example
- Key takeaways for writing a digital marketing resume
Would you rather plan an entire marketing campaign than write a resume? We’re here to help. Explore this comprehensive guide and example to learn how to write a digital marketing resume that can get you the job.
Whether you’re applying to be a social media coordinator, an SEO strategist, or a content marketing manager, you need a digital marketing resume that will impress prospective employers. If you need help with your resume, you can use this guide and the corresponding resume example for inspiration.
We’ll show you how to build a resume that gets an employer’s attention with the following information:
What to include on your resume
Advice for describing your experience and education
How to choose the best resume skills
The right resume template to use
What should your digital marketing resume include?
Your digital marketing resume should highlight your top career accomplishments, such as successful social media campaigns you’ve implemented or search engine optimization (SEO) strategies you’ve created. It should also describe the outcomes of your digital marketing efforts using key metrics, such as sales numbers or website traffic.
Include the following sections on your digital marketing resume:
A resume header with your contact information
A resume summary
An employment history section
An education section
A resume skills section
Expert Tip
Add other sections to stand out
While the sections listed above are essential to have on your resume, you can also include other sections to stand out from the crowd. Some other sections to consider adding include marketing awards, projects, presentations, testimonials, and volunteer work.
How can you create a professional summary?
Just like in marketing, first impressions matter on your resume. Write a targeted, engaging resume summary to connect with hiring managers and capture their interest.
In a few sentences, describe your digital marketing skills, including your technical expertise and areas of specialization, such as digital campaign development or user experience testing. Highlight one or two achievements that show your value as a digital marketing professional. For example, you may describe how you generated revenue or increased conversions through effective digital campaigns.
You can view our adaptable digital marketing resume summary below.
Seasoned executive with proven talent managing a full range of online marketing processes and technologies, including website development, e-commerce, and search engine marketing and optimization (SEM / SEO). History of success delivering measurable results in both B2B and B2C sectors. Superior negotiation and cross-functional team leadership abilities. Talent for developing productive relationships with clients, vendors, and business partners, aligning initiatives with long-range business strategies, building consensus across groups with different priorities, and motivating stakeholders to take ownership of company success to meet common objectives. Expert mentor noted for promoting success and career growth of team members.
How should you describe your work experience in digital marketing?
In your work experience section, show potential employers how your digital marketing strategies have produced positive outcomes for other companies. Your employment history should briefly describe your day-to-day responsibilities, but it should focus more on the results you’ve achieved on campaigns, strategies, or projects.
Describe your work history in reverse-chronological order, starting with your most recent job. Provide the name of the company, your job title, and your employment dates. As we’ve done in the resume example, you can write a short paragraph describing your duties in the role, followed by a bulleted list of accomplishments.
Digital marketers use analytics to track the success of campaigns, so make sure you provide these numbers on your resume. Here’s an example of a bullet point using numbers to show a digital marketer’s value:
Increased website traffic by 36% over six months using targeted SEO strategies, contributing to an additional $15,000 in e-commerce revenue
Check out our adaptable digital marketing resume employment history below.
Senior VP, Digital Conversion & Analytics at Consumer Attorney Marketing Group, Woodland Hills, CA 2021 - Present
Developed digital media strategies for portfolio of 30+ clients, while managing a 15-member digital and media analytics team.
Collaborated with executive partners to write internal policies and achieve long-term business goals.
Ensured stakeholders across departments received critical data points.
Developed and/or identified paid media campaign and audience conversion strategies.
Played key role in achieving quarterly 20% increase in client accounts by supporting business development with digital media as primary growth engine.
Delivered 35% digital account revenue growth annually, raising amount of monthly paid digital budgets from $650K to $900K within six months.
Reduced average cost per case reduction by 25% for mass tort cases via paid search and social channels within nine months.
Restructured new digital media team and created a culture of accountability, resulting in high performance.
Conceptualized strategic framework for mass tort lead generation, including framework for media workflows regarding consolidation, lead allocation, and reporting
VP, Digital Conversion & Analytics at Consumer Attorney Marketing Group, Woodland Hills, CA 2019 - 2021
Leveraged web analytics and digital campaign key performance indicators (KPIs) to provide value beyond reporting.
Utilized data to shape online targeting, digital conversion optimization, and personalization.
Drove audits of external and internal processes and tools.
Managed platform vendor relationships and negotiated contract terms and pricing.
Strengthened communication between teams and departments.
Overhauled reporting processes to enhance visibility of critical data and improve information sharing across divisions.
Transitioned analytics team to remote work by building trust, offering more autonomy, and holding team members accountable for their results.
Mapped and analyzed touchpoints for the digital user journey and aided digital media team in boosting online intake conversion rate by 38%.
Designed and executed multiple offline-to-online attribution analyses and presented data that shaped client decision-making to increase cross-channel media budgets up to 25%.
Improved contracts with vendors and achieved price reductions of 20%+ over original amount for renewals and upgrades.
Standardized and improved internal processes to optimize media buy and management workflow.
VP of Marketing at Infocast, Inc., Woodland Hills, CA 2018 - 2019
Developed and executed digital marketing strategies, roadmaps, budget plans and campaigns that enabled growth, sustainability, and profitability for premier producer of industry-specific conferences.
Led and empowered a 14-person marketing, creative services, and analytics team.
Advised marketing managers on attendee acquisition campaigns across marketing channels, including paid search, retargeting, email, media partners, and supporting organizations.
Managed technology platforms for email marketing, inside sales outreach, campaign tracking, database management, targeting, and segmentation plans.
Analyzed ROI, customer acquisition and penetration, and related marketing results.
Spearheaded digital marketing activities that led to a 34% increase in paid attendee revenue.
Reduced customer acquisition cost from $861 to $270.
Optimized online conversion funnel that increased web conversion rate by 30%.
Boosted number of outbound phone conversations by 500%.
VP, Digital Marketing at Dun & Bradstreet, Inc., Emerging Businesses Division, Malibu, CA 2015 - 2017
Managed four senior-level team and led strategy for e-commerce, customer acquisitions, lead generation, mobile marketing, and paid media.
Collaborated with executive management and stakeholders to design and execute digital strategies and projects.
Orchestrated hybrid digital media plan to integrate micro-segmentation strategy, uncover untapped online audiences and profitable segments, and increase sales opportunities.
Oversaw design and management of online products, including lead capture and attribution systems, CMS platforms, deep web analytics integrations, and reporting systems.
Created online revenue stream of $32M+ in annualized sales from SMB business customers.
Modernized online shopping cart and spearheaded integration of all e-commerce flows to the new cart.
Increased digital lead volume for all lines of business by 90% year over year.
Include a fitting digital marketing resume education and certifications section
Unless you’re a recent graduate looking for your first digital marketing job, your education section shouldn’t be the focus of your resume. However, this section should include information about your degree and any relevant certifications you’ve earned.
Here are some tips for writing your education section:
Stick to the basics. Provide the name of your degree and the school you attended. You don’t need to include your graduation date.
List your highest degree first. If you have multiple degrees, put them in reverse order with your highest one on top.
Highlight certifications. Include details about relevant certifications you’ve earned in areas like social media marketing, SEO, or paid ads.
Master of Arts in Media Management at Emerson College
Bachelor of Arts in Journalism at Southeastern College
Which key skills are relevant for a digital marketing resume?
Your digital marketing resume should emphasize your hard skills and technical proficiencies. List your core skills related to content management, social media marketing, and campaign development. If you’re early in your career, you can also include some transferable skills, such as creativity or communication.
When deciding which skills to include, review the job description closely. Often, the job listing includes keywords that you can use on your resume to pass an applicant tracking system (ATS). This software scans and ranks resumes based on keyword usage, so make sure you’ve included relevant keywords. For more information on mastering the ATS, check out our article on resume ATS optimization.
Some good skills to include on a digital marketing resume are:
Inbound marketing and demand generation
Digital campaign development
Social media marketing
SEO
Data analysis
Content marketing
Communication
How to select the most impactful digital marketing resume template
Choose a clean, organized, and professional template for your digital marketing resume. Employers often read resumes quickly, so make it easy for them to review your qualifications at a glance. Create clearly defined sections with bold headers and leave some white space throughout your resume.
Your digital marketing resume should be one page, showing your ability to communicate messages in just a few words. You can add a second page if you have many years of experience or if you’re applying for a high-level position, such as a digital marketing executive.
Want to find the perfect template for your digital marketing resume? Use our resume builder to select a template that works for your situation. You can also get more inspiration by looking at over 100 resume examples we have available.
Copyable digital marketing resume example
Summary example
Seasoned executive with proven talent managing a full range of online marketing processes and technologies, including website development, e-commerce, and search engine marketing and optimization (SEM / SEO). History of success delivering measurable results in both B2B and B2C sectors. Superior negotiation and cross-functional team leadership abilities. Talent for developing productive relationships with clients, vendors, and business partners, aligning initiatives with long-range business strategies, building consensus across groups with different priorities, and motivating stakeholders to take ownership of company success to meet common objectives. Expert mentor noted for promoting success and career growth of team members.
Employment history example
Senior VP, Digital Conversion & Analytics at Consumer Attorney Marketing Group, Woodland Hills, CA 2021 - Present
Developed digital media strategies for portfolio of 30+ clients, while managing a 15-member digital and media analytics team.
Collaborated with executive partners to write internal policies and achieve long-term business goals.
Ensured stakeholders across departments received critical data points.
Developed and/or identified paid media campaign and audience conversion strategies.
Played key role in achieving quarterly 20% increase in client accounts by supporting business development with digital media as primary growth engine.
Delivered 35% digital account revenue growth annually, raising amount of monthly paid digital budgets from $650K to $900K within six months.
Reduced average cost per case reduction by 25% for mass tort cases via paid search and social channels within nine months.
Restructured new digital media team and created a culture of accountability, resulting in high performance.
Conceptualized strategic framework for mass tort lead generation, including framework for media workflows regarding consolidation, lead allocation, and reporting
VP, Digital Conversion & Analytics at Consumer Attorney Marketing Group, Woodland Hills, CA 2019 - 2021
Leveraged web analytics and digital campaign key performance indicators (KPIs) to provide value beyond reporting.
Utilized data to shape online targeting, digital conversion optimization, and personalization.
Drove audits of external and internal processes and tools.
Managed platform vendor relationships and negotiated contract terms and pricing.
Strengthened communication between teams and departments.
Overhauled reporting processes to enhance visibility of critical data and improve information sharing across divisions.
Transitioned analytics team to remote work by building trust, offering more autonomy, and holding team members accountable for their results.
Mapped and analyzed touchpoints for the digital user journey and aided digital media team in boosting online intake conversion rate by 38%.
Designed and executed multiple offline-to-online attribution analyses and presented data that shaped client decision-making to increase cross-channel media budgets up to 25%.
Improved contracts with vendors and achieved price reductions of 20%+ over original amount for renewals and upgrades.
Standardized and improved internal processes to optimize media buy and management workflow.
VP of Marketing at Infocast, Inc., Woodland Hills, CA 2018 - 2019
Developed and executed digital marketing strategies, roadmaps, budget plans and campaigns that enabled growth, sustainability, and profitability for premier producer of industry-specific conferences.
Led and empowered a 14-person marketing, creative services, and analytics team.
Advised marketing managers on attendee acquisition campaigns across marketing channels, including paid search, retargeting, email, media partners, and supporting organizations.
Managed technology platforms for email marketing, inside sales outreach, campaign tracking, database management, targeting, and segmentation plans.
Analyzed ROI, customer acquisition and penetration, and related marketing results.
Spearheaded digital marketing activities that led to a 34% increase in paid attendee revenue.
Reduced customer acquisition cost from $861 to $270.
Optimized online conversion funnel that increased web conversion rate by 30%.
Boosted number of outbound phone conversations by 500%.
VP, Digital Marketing at Dun & Bradstreet, Inc., Emerging Businesses Division, Malibu, CA 2015 - 2017
Managed four senior-level team and led strategy for e-commerce, customer acquisitions, lead generation, mobile marketing, and paid media.
Collaborated with executive management and stakeholders to design and execute digital strategies and projects.
Orchestrated hybrid digital media plan to integrate micro-segmentation strategy, uncover untapped online audiences and profitable segments, and increase sales opportunities.
Oversaw design and management of online products, including lead capture and attribution systems, CMS platforms, deep web analytics integrations, and reporting systems.
Created online revenue stream of $32M+ in annualized sales from SMB business customers.
Modernized online shopping cart and spearheaded integration of all e-commerce flows to the new cart.
Increased digital lead volume for all lines of business by 90% year over year.
Education example
Master of Arts in Media Management at Emerson College
Bachelor of Arts in Journalism at Southeastern College
Skills example
Paid Media Initiatives
User Experience Testing & Optimization
Website & E-commerce Development
Inbound Marketing & Demand Generation
Web & Business Analytics
Digital Campaign Development
Program Management
Social Media Marketing Strategies
Key takeaways for writing a digital marketing resume
Keep your digital marketing resume focused on the outcomes of your campaigns, using quantifiable metrics whenever possible.
Target the job you’re applying for by including skills-based keywords you find in the job description.
Use a clean, modern template and write concisely to make it easy for hiring managers to read.
