If you’re pursuing a career in digital marketing, but aren’t sure what your resume should look like, this article has what you need! Read the guidelines and tips below to learn more about marketing skills/experiences you could add to your resume, and study the sample resume included below if you’re not sure what your document should look like.
If you’re currently applying to a digital marketing expert position, your resume should include information about your finest marketing accomplishments–strategies you’ve crafted, insights you gleaned through rigorous data analytics, etc. If you’re seeking a digital marketing executive position, your resume should also include detailed descriptions of your leadership accomplishments–processes you improved, contracts you negotiated, teams you trained/motivated, and so on. Whenever possible, try to list concrete numbers in your resume such as cost reduction percentages or amounts of money you directly brought into the company.
The sample resume below has a fairly classic layout that lets recruiters quickly look up the information they need to find; borrow this layout, and your own resume will stand out from the crowd. This sample resume is also worth studying for its boilerplate text and language, which contains keywords designed to be noticed by a company’s applicant tracking system and sentence structures that you can borrow to describe your own experiences.
The professional summary section of this sample resume is divided into two subsections, each with their own utility. The italicized sentence below the job title lets recruiters quickly check your professional background and fields of expertise, while the summary paragraph below gives you space to talk more about your personal strengths and relevant qualifications. After listing your skills in the areas of expertise section, you can describe your work history in the professional experience section. Each individual job entry has a paragraph where you can talk about the job’s day-to-day responsibilities, followed by a bullet-point list for your stand-out achievements.
The education and credential section at the end of this resume is where you’ll include your academic degrees and the institutions where you earned them. Notably, this section also has spaces where you can list special learning certifications, software proficiencies, and your level of fluency in certain languages.
Naturally, your digital marketing resume should talk about your marketing skills–specifically, your ability to create digital ad campaigns that will resonate with your company’s primary customer base. Your resume should also mention your proficiencies with graphic design applications, programming languages, social media platforms, and analytic softwares. Finally, your resume should include information about your business-focused skills, such team leadership, contract negotiation, and vendor management.
In general, your digital marketing resume should list at least some of the following skills:
Paid media initiatives
User experience testing & optimization
Website & e-commerce development
Inbound marketing & demand generation
Web & business analytics
Digital campaign development
Social media marketing strategies
Team building & development
Forecasting & budget management
Search engine optimization
Seasoned executive with proven talent managing a full range of online marketing processes and technologies, including website development, e-commerce, and search engine marketing and optimization (SEM / SEO). History of success delivering measurable results in both B2B and B2C sectors. Superior negotiation and cross-functional team leadership abilities. Talent for developing productive relationships with clients, vendors, and business partners, aligning initiatives with long-range business strategies, building consensus across groups with different priorities, and motivating stakeholders to take ownership of company success to meet common objectives. Expert mentor noted for promoting success and career growth of team members.
Employment history example
Senior VP, Digital Conversion & Analytics at Consumer Attorney Marketing Group, Woodland Hills, CA 2021 - Present
Developed digital media strategies for portfolio of 30+ clients, while managing a 15-member digital and media analytics team. Collaborated with executive partners to write internal policies and achieve long-term business goals. Ensured stakeholders across departments received critical data points. Developed and/or identified paid media campaign and audience conversion strategies.
Played key role in achieving quarterly 20% increase in client accounts by supporting business development with digital media as primary growth engine.
Delivered 35% digital account revenue growth annually, raising amount of monthly paid digital budgets from $650K to $900K within six months.
Reduced average cost per case reduction by 25% for mass tort cases via paid search and social channels within nine months.
Restructured new digital media team and created a culture of accountability, resulting in high performance.
Conceptualized strategic framework for mass tort lead generation, including framework for media workflows regarding consolidation, lead allocation, and reporting
VP, Digital Conversion & Analytics at Consumer Attorney Marketing Group, Woodland Hills, CA 2019 - 2021
Leveraged web analytics and digital campaign key performance indicators (KPIs) to provide value beyond reporting. Utilized data to shape online targeting, digital conversion optimization, and personalization. Drove audits of external and internal processes and tools. Managed platform vendor relationships and negotiated contract terms and pricing. Strengthened communication between teams and departments. Overhauled reporting processes to enhance visibility of critical data and improve information sharing across divisions. Transitioned analytics team to remote work by building trust, offering more autonomy, and holding team members accountable for their results.
Mapped and analyzed touchpoints for the digital user journey and aided digital media team in boosting online intake conversion rate by 38%.
Designed and executed multiple offline-to-online attribution analyses and presented data that shaped client decision-making to increase cross-channel media budgets up to 25%.
Improved contracts with vendors and achieved price reductions of 20%+ over original amount for renewals and upgrades.
Standardized and improved internal processes to optimize media buy and management workflow.
VP of Marketing at Infocast, Inc., Woodland Hills, CA 2018 - 2019
Developed and executed digital marketing strategies, roadmaps, budget plans and campaigns that enabled growth, sustainability, and profitability for premier producer of industry-specific conferences. Led and empowered a 14-person marketing, creative services, and analytics team. Advised marketing managers on attendee acquisition campaigns across marketing channels, including paid search, retargeting, email, media partners, and supporting organizations. Managed technology platforms for email marketing, inside sales outreach, campaign tracking, database management, targeting, and segmentation plans. Analyzed ROI, customer acquisition and penetration, and related marketing results.
Spearheaded digital marketing activities that led to a 34% increase in paid attendee revenue.
Reduced customer acquisition cost from $861 to $270.
Optimized online conversion funnel that increased web conversion rate by 30%.
Boosted number of outbound phone conversations by 500%.
VP, Digital Marketing at Dun & Bradstreet, Inc., Emerging Businesses Division, Malibu, CA 2015 - 2017
Managed four senior-level team and led strategy for e-commerce, customer acquisitions, lead generation, mobile marketing, and paid media. Collaborated with executive management and stakeholders to design and execute digital strategies and projects. Orchestrated hybrid digital media plan to integrate micro-segmentation strategy, uncover untapped online audiences and profitable segments, and increase sales opportunities. Oversaw design and management of online products, including lead capture and attribution systems, CMS platforms, deep web analytics integrations, and reporting systems.
Created online revenue stream of $32M+ in annualized sales from SMB business customers.
Modernized online shopping cart and spearheaded integration of all e-commerce flows to the new cart.
Increased digital lead volume for all lines of business by 90% year over year.
Master of Arts in Media Management at Emerson College
Bachelor of Arts in Journalism at Southeastern College
Greek (fluent) / French (conversational)
Paid Media Initiatives
User Experience Testing & Optimization
Website & E-commerce Development
Inbound Marketing & Demand Generation
Web & Business Analytics
Digital Campaign Development
Social Media Marketing Strategies
Coleman is a professional writer specializing in creating standout resumes & cover letters. Aside from helping job-seekers create documents optimized for getting results, Coleman writes career advice blogs covering a wide range of in-demand career development topics. Whether providing clients with their perfect resume or comprehensive insights into trending professional topics, Coleman is there to lend his invaluable expertise.