Brand Ambassador resume example & writing guide

As a brand ambassador, you know exactly how to market a company’s products or services to its target audience. When it comes to marketing yourself on your resume, however, you may have a harder time. If you’re struggling to write a brand ambassador resume, turn to our comprehensive guide and resume example for some helpful tips.

This guide and the corresponding brand ambassador resume example will show you:

• What should a brand ambassador resume include

• Advice on each section of your resume (summary, work history, education)

• Adding relevant key skills to your resume

• Choosing the right resume template for a brand ambassador 

What should your brand ambassador resume include?

When applying for a brand ambassador position, your resume should convince an employer that you’d be a good spokesperson for their brand. It should showcase the areas where you shine, whether you can create viral social media posts or develop innovative marketing strategies for a product launch.

Your resume should provide an employer with information about your past marketing or brand management experience and your relevant skills, such as content creation. 

You can include the following sections:

• The resume header with your contact information

• The resume summary

• The employment history section

• The resume skills section

• The education section

How can you create a professional summary?

A well-written and engaging professional summary can grab the attention of a hiring manager. Think of a summary as an elevator pitch for your own brand. In other words, tell an employer why you’re uniquely qualified to represent their company publicly.

In particular, focus your summary on the sales or marketing results you’ve achieved for other companies. You might mention, for example, how you drove sales for a new product through a creative social media campaign.

See our adaptable brand ambassador resume summary below.

How should you describe your work experience as a brand ambassador?

If the resume summary is your elevator pitch, the work experience section is your presentation to an employer about your expertise. Provide specific details about the brand management experience you’ve had and the outcomes for previous employers.

List your work experience in reverse chronological order. For each job, include your title, your employer’s name, and your dates of employment. Write bullet points, emphasizing your achievements in each role, using numbers and statistics to show your impact. An employer wants to know how you’ll add value to their sales and marketing efforts, so show them how you’ve done so.

Here’s an example:

• Created engaging social media posts to gain 10,000 new followers in three months and boost website traffic by 15%.

Take a look at the adaptable brand ambassador resume employment history section below.

Include a fitting brand ambassador resume education and certifications section

Some employers hire brand ambassadors with a high school diploma or equivalent, while others prefer candidates with a bachelor’s degree. If you have a degree in a relevant field, such as marketing, communications, or business, it can also set you apart from other applicants. Include your education on your resume to show an employer you have the right background for the role.

Keep these tips in mind for your education section:

• Mention essential details. Provide the name of your degree or diploma and the school where you graduated.

• Include other relevant information. If you have other educational qualifications that might be relevant, include them in this section. Our example resume contains details about a study abroad program and relevant campus organizations.

• List additional certifications. A professional certification in sales, marketing, or a similar area can give you a boost over other applicants. List these certifications below your formal education.

Which key skills are relevant for a brand ambassador resume?

An employer wants to make sure you have the right skills to promote their brand successfully. Your skills section should offer a glimpse into your top skills for the role. Depending on the position, these skills might include anything from digital marketing to event planning.

To ensure you’re adding the right skills on your resume, review the job description to see which ones an employer has outlined as essential. Many companies include keywords in the job description and use an applicant tracking system (ATS) to automatically scan resumes. By including those keywords, you can improve your chances of success. (For more information about keywords, check out our article on resume ATS optimization.)

Depending on the role, here are some skills you might mention on a brand ambassador resume:

• Project coordination

• Budget management

• Market and trend analysis

• Business development

• Sales plans

• Social media marketing

• Campaign development

How to select the most impactful brand ambassador resume template

As a brand ambassador, you represent a company in the public eye, so project yourself as organized and professional on your resume. Use a clean, modern resume format with clearly defined section headings.

If you want to show some personality, you can add a little bit of color or other design elements to your resume. Look at the company’s website, social media, and other marketing materials to decide whether a creative resume may be helpful for your application. 

When you know what style of resume you want, use our resume builder to find a template to match your vision. You can also get some additional inspiration from over 100 resume examples we have available. 

Copyable brand ambassador resume example

Key takeaways for writing a brand ambassador resume

1. A brand ambassador resume should show an employer why you’d be a great representative for their brand.

2. On your resume, emphasize the sales or marketing results you’ve achieved in your past positions.

3. Include relevant skills, such as social media marketing or project coordination, to position yourself as a brand expert.

4. Keep your resume simple and professional unless the company has a creative brand, in which case you may choose to add some color or style.