Advertising Resume Example & Writing Guide
- Why use this advertising resume example?
- How to write a great advertising resume
- Which key skills are relevant to an advertising resume?
- Advertising resume example
If you’re seeking work as an advertising professional, the professional resume you create will need to “advertise” key vital qualities. For example, besides technical proficiencies in fields such as branding and marketing an advertising director/manager also needs to know how to build a cohesive business team, observe changing industry trends, and understand how ideas spread on modern social media networks. Other advertising roles may require a different background or skill set. With the resume templates and guidelines below, you can effectively present all of your specific experience and grab the attention of hiring managers.
Why use this advertising resume example?
The advertising resume template in this article has a flexible layout that can describe the background of novice AND veteran professionals seeking work as a:
Advertising Assistant
Advertising Director
Advertising Manager
Content Marketing Strategist
Social Media Strategist
Digital Marketing Manager
If you want to create your professional advertising resume from scratch, this template also contains SEO keywords and phrases you can borrow to clearly describe your advertising background, get past automated resume tracking systems, and grab the attention of HR staff in marketing agencies and other such companies. For instance:
“Customer-driven”
“Best practices”
“High impact initiatives”
“Revenue streams”
How to write a great advertising resume
First, list your name and contact information at the top of your advertising resume and state your primary profession, i.e., Advertising Manager, Advertising Director, etc. Next, detail your professional background in two distinct sections: 1) a single italicized sentence that describes your profession and general achievements and 2) a summary paragraph full of information about your fields of expertise and personal strengths.
After listing key skills in the areas of emphasis section, list all your past and current advertising positions in the resume’s professional experience section (in order of newest to oldest). For each job entry, describe your day-to-day responsibilities in a single paragraph, then list any stand-out accomplishments (such as increasing profits, getting promotions, or training marketing teams) in a bullet-point list. Finally, describe your educational background in your resume’s education and professional development section, listing the universities you attended, the degrees you earned, and any advertising or business-related programs/certifications you passed.
Note: You don’t need to include graduation dates that are longer than ten years ago.
Which key skills are relevant to an advertising resume?
Hiring managers for advertising firms are generally on the lookout for applicants with key skills such as these:
Full Life Cycle Project Management
Technology Implementations
High-impact Sales Presentations
Marketing Promotional Campaigns
Online/Web-based Marketing
Media Relations/Public Relations
Business Networking/Partnerships
Creative Advertising Campaigns
Cost Control/Budget Administration
Staff, Vendor, and Media Relations
Data Analytics
Website Design/Management
Content Writing
Search Engine Optimization
Advertising resume example
Summary example
Creative and technically adept Director experienced in managing advertising programs across multiple media venues including traditional print and online / web-based campaigns. Strategic leader offering a keen consulting vision to clientele in order to develop tactical projects then oversee teams to launch high-impact initiatives that deliver repeatable, sustainable results. Customer-driven when building focused communications programs; convey key client messages to capture target audience. Strong grounding in marketing and advertising software.
Employment history example
Advertising Director at Morris Multimedia, Gainesville 2018 - Present
Provide high-level leadership of advertising campaigns to generate revenue and expand on business development opportunities through an expanding professional network. Directly recruit, train, and oversee team of 14 and two managers responsible for handling comprehensive details for ads including classified, display, and web advertising as well as accounting, invoicing, and collections. Coordinate $5M departmental budget.
Trained sales reps to deliver computer generated, speculative-ad based presentations to potential customers that won multiple new accounts.
Created new portfolio of ad sales packages that drove increases in ad count for core newspaper product.
Generated new revenue streams through implementing a business development department tasked with luring and securing previously inactive advertising accounts.
Advertising Manager at ABC Marketing Agency
2015 - 2018
Collaborated with account executives and in-house creative department to develop engaging content that runs across numerous social platforms. Conducted strategy sessions with account executives and clients to identify overall success of digital advertisements and target areas of improvement. Monitored budgeting and targeting methods to ensure all campaigns generated quality traffic, leads, and conversions. Proactively reached out to Google AdWords and Facebook representatives to research and implement the latest industry trends and best practices.
Developed a digital e-commerce initiative for client that resulted in a net profit of $63k, drove a total of 1210 transactions, and yielded a 7:1 ROAS.
Utilized a Google search campaign resulting in a 1.2 average ad position among top local competitors, and a 5.67% average CTR for a client looking to drive more foot traffic to their business.
Generated a new reporting system utilizing Google Data Studio allowing for automated reporting for clients connecting their APIs to pull data in real time.
Education example
Bachelor of Arts in Advertising at Mercyhurst College
Internet Electronic Commerce Program at Gannon University
Media Management and Entrepreneurship Program at Poynter Insitution
Skills example
Full Life Cycle Project Management
Technology Implementations
High-impact Sales Presentations
Marketing Promotional Campaigns
Online / Web-based Marketing
