Position Responsibilities

This position is responsible for implementing the organization’s online community strategy by maintaining four distinct websites, including development, enhancement, and maintenance using WordPress. The position also assists in marketing efforts for conferences and events, including enhancing the event app interface, graphic design, collateral development, promotional campaigns, tracking engagement with marketing initiatives, and fostering relationships with members. As part of the Marketing & Communications team, this role will support the respective missions of the association’s Events, Government Relations, and Membership teams, ensuring consistency in voice and cultivating a strong community online.

This position requires the ability to work independently, in a support role, and collaboratively with team members for a financial services trade association. Typical tasks will include designing digital & print collateral, maintaining/building web pages and event apps, copywriting, and assisting with digital marketing strategy.

Essential Job Functions

Maintain day-to-day website content; develop content including photos, web copy, forms, videos, graphics, and determine optimum presentation. Support the development of print and digital collateral for events and event marketing, and overall digital marketing for social media, website, and email marketing efforts. Monitor and track monthly event marketing performance data (e.g., email campaigns, website traffic), and generate a monthly engagement report highlighting key metrics, insights, and areas for improvement. Specific duties and responsibilities include, but are not limited to:

Website Management

Design, create and maintain four WordPress websites, make recommendations for improving the aesthetics and functionality, and implement changes.

Analyze and improve Search Engine Optimization (SEO) results for all websites to improve online visibility and accessibility.

Collaborate with internal teams to create, edit, and organize website content aligned with association objectives.

Responsible for website updates, including adding new content, optimizing existing pages, and maintaining accuracy.

Event Marketing

Collaborate with Events team and app vendor to improve event mobile app user experience and functionality.

Create graphics for diverse print and digital event marketing purposes.

Support the drafting, designing and scheduling of all event email marketing.

Craft engaging content for event marketing materials across various platforms.

Support digital advertising and promotional efforts.

Track and report on key marketing performance metrics to optimize engagement and reach.

Create video and digital media content.

Maintain compliance with brand standards across materials.

Maintain accurate and targeted email marketing lists within the association’s AMS.

Working Conditions

Office is located in Class A office building in downtown Washington, DC

In-office work a minimum of 3-4 days per week, with telework 1-2 days a week, subject to change

A professional, fast-paced environment

Travel to Association events on an as needed basis, potentially 1-3 times per year

What We Offer

Competitive salary and benefits package, including Health Insurance, Dental Insurance, Life Insurance and 401(k)

Collaborative work environment fostering innovation and creativity

Support for professional development and growth opportunities

Convenient location near public transportation

Education And Experience Requirements

Bachelor’s Degree required

1-3 Years Of Experience Required

WordPress expertise required

Adobe Creative Suite and Canva expertise required

Proficiency in design tools like Figma, Adobe XD, InVision or Sketch to create high-fidelity app interfaces required

Proficiency with Microsoft Office required

(Word, Excel, Power Point, and Outlook)

Excellent written and verbal communication skills

Excellent proofreading and editing skills

Ability to organize, prioritize, initiate, and coordinate multiple tasks to meet deadlines

Extraordinary attention to detail

Experience Working For An Association Preferred

Experience with GrowthZone or other Association Management System/CRM preferred

Experience Working With Monday.com Preferred

LinkedIn advertising and campaign experience preferred

Experience working with or adjacent to an events team preferred

Strong work ethic

Positive, enthusiastic attitude and customer-oriented demeanor

Ability to travel and attend the Association’s conferences and events as necessary

Desire for professional growth, development, and a passion for earning success

Collaborative with a strong sense of ownership and follow through

Salary is commensurate with experience and job role.

Bonus is subject to performance.