Instant

Web Designer, Performance/CRO Specialist

New York, NY, US

$30
9 days ago
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Summary

Instant is a technology company on a mission to power the world's most innovative brands, driving their revenue and retention on autopilot. We are in an exciting hyper-growth phase, expanding the business by over $1M in new revenue every month, have 4 products in market, entering and hiring in new global regions, raised $30M+ by top VC’s, and we want you to be a critical part of scaling this velocity even further!


Instant is looking for a website designer with specialised experience optimising websites for conversions. With the majority of our leads now come through our website, we need a designer with a full-time focus on optimising this funnel, the same way our retailers optimise their checkouts


Our growth is in the top 1% of the 1%, and this role is critical to accelerating that trajectory as we double down on inbound and self-serve revenue in 2025. You will own the global conversion strategy for our website, take charge of inbound KPIs, and be the driving force behind our web performance, working cross-functionally with engineering, design, and marketing to push the boundaries of possibility.


This is a career-defining opportunity for someone who is hungry to operate in a fast-paced environment.


What you’ll do:

  • Regularly redesign and optimise our landing pages, forms, and other pages, to improve conversion rates and lead quality
  • Turn every page on our website into an optimised conversion opportunity
  • Measure the performance of all pages, forms, and funnels, to clearly understand bottlenecks. Find and implement solutions to these bottlenecks
  • Balance lead quality with quantity, as well as brand, and other design priorities
  • Drive our end-to-end website CRO strategy, building a robust experimentation engine that improves funnel conversion. You will craft the roadmap that turns traffic into high-quality leads, running rapid tests to optimise performance
  • Partner with technical teams to execute high-impact experiments at speed while self-serving execution wherever possible
  • Own conversion KPIs (leads, MQLs, booked demos) related to direct traffic and report on inputs, outputs, insights, and plans
  • Help shape our experimentation and analytics tech stack to enable faster, more sophisticated testing


What you need:

  • 2+ years of experience building and optimising websites for SaaS companies
  • Deep expertise in website analytics (Google Analytics, Amplitude, Hotjar, Optimizely), conversion rate optimisation, A/B testing, and UX design
  • An understanding of top-of-funnel marketing channels like paid ads and organic search, and how they impact website design and conversion funnels
  • Revenue obsession, performance-driven mindset, and urgency to deliver real results to the business. Early-stage startup experience prefered
  • Clear and confident communication skills, with the ability to translate insights into action
  • Experience with reporting out of HubSpot, Excel, and SQL
  • Creative and resourceful – constantly generating new ideas and eager to experience


Instant, more than just a job.

  • Competitive Salary - We commit to paying globally competitive salaries to our incredible team
  • Equity in the company - Nobody is a renter. Everyone is an owner, having equity in the company so we can all benefit from our hard work and future success
  • Company Offsite - We always aim to go away at points across the year as a company to celebrate achievements, as well as dig deep together on company strategy, opportunities and the exciting future ahead
  • Additional leave per year - In addition to the standard 4 weeks of leave per year, Instant also ensures the end of year shutdown (across Christmas and New Year) is a fully paid break
  • A-Player Team - A-players want to work with A-players, and hence we take our team and talent very seriously. We work hard, stay focused on the things that matter, and celebrate the wins
  • Company Socials - We allocate an annual social budget towards regularly having fun, taking a break and getting to know each other a little more as a team! Previously we have done Axe Throwing, Bowling and even Surfing together… just to name a few
  • Tools - You’ll receive all new equipment including a MacBook Pro, monitor, and accessories
  • Flexible Home vs Office - Instant prioritises the value, creativity and energy of being together in person, based in our newly opened offices in Sydney or New York.

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